Month: May 2023

Originally Published on GoDaddy LinkedIn

SMALL TEAMS, BIG DREAMS: 1 in 2 owners want to hire employeesECONOMIC UNDERDOGS: 28% of microbusinesses earn $5K/mo+

The impact Madeline Arellano makes by sharing her passion for natural living is as clear as your skin will be after using By Madeline soap. We hope her story in our National Small Business Week editorial inspires you to start making an impact as an entrepreneur as well.

When passion washed over her – Madeline Arellano made her first coconut oil soap as part of a self-care ritual – and became obsessed.

There was no going back to harsh soaps or body washes. When Madeline started sharing her soap with family and friends, there was no going back for them either.

As her passion for health and living a natural lifestyle grew, she decided to consciously craft products that infuse more self-love into everyday self-care. She started spending her time researching and finding natural ingredients to nourish her skin, feed her soul, and calm her mind.

Small BATCH, Small BUSINESS

Madeline started her business, By Madeline, making handcrafted soaps in small batches. 

She makes her soap by infusing oils with significant herbs, flowers, and clays to enhance their benefits.

Over time, she’s grown her product line to include moisturizers and bath teas.

“Being an entrepreneur… is sharing my passion with others.

-MADELINE ARELLANO

Practically magic

Madeline never thought her simple hobby would become a successful business, but GoDaddy’s tools and support empowered her family to grow her brand into what it is now. Being an entrepreneur now feels more like “play” than “work”.

Through selling online and in-person at farmer’s markets, Madeline is showing and teaching her community that everyone can benefit from natural ingredients and taking care of their skin. She’s excited to see where sharing her passion with others will take her next on her small business journey.

Want to support Madeline’s small business? Shop By Madeline: allymadeline.com

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.

May 26, 2023 /3BL Media/ – Unlock the secrets of water circularity and the energy/water nexus in our upcoming webinar. Our primary goal is to demystify these essential concepts, ensuring clarity and understanding.

Join our esteemed panelists as they provide valuable insights and practical examples. First, we have PepsiCo, a renowned industry expert in implementing circular solutions, sharing their firsthand experiences. Next, the World Business Council for Sustainable Development (WBCSD) will introduce a powerful tool that helps organizations understand the impact of their wastewater on the change in the state of nature, a crucial step in building a credible water stewardship strategy and applying Science Based Targets for Nature. Lastly, we’ll explore the fascinating relationship between energy and water in data centers with Amazon Web Services (AWS). AWS will highlight the water dependency of our energy systems and illustrate how improving efficiency in one area can lead to improvements in the other. Don’t miss this illuminating webinar that aims to demystify water circularity and the energy/water nexus, providing you with valuable insights and understanding.

Panelist 1- Circularity: PepsiCo is identifying water circularity opportunities from multiple perspectives – efficiency and availability. Before projects are undertaken, a comprehensive risk assessment is completed, and key internal (plant level) and external (community and municipal) stakeholders are identified. Quality controls are the highest priority with every reuse project, and multiple test assurances are conducted to establish and maintain confidence in applications utilizing reused water.

Panelist 2- Wastewater Considerations: WBCSD recently launched the Wastewater Impact Assessment Tool, to help businesses improve water quality and water availability while minimizing GHG emissions from wastewater management operations. The tool enables site-level assessment on the change in the status of nature and guides water users toward impact-driven action. Together with Wastewater Impact Guidance, these tools will help businesses assess and identify high-impact locations for action and prepare them for the water quality methods associated with the forthcoming SBTs for nature.

Panelist 3- Energy/Water Nexus: The Global Lead for Water Sustainability at Amazon Web Services (AWS) will provide valuable insights into their efficient data center operations. AWS announced for the first time their global water use efficiency (WUE) in 2021 and is setting the standard for water efficiency among cloud providers with a WUE of 0.25 liters of water per kilowatt-hour. They will also discuss AWS’ commitment to becoming water-positive (water+) by 2030. This commitment includes regular reporting on WUE metrics, new water reuse and recycling initiatives, efforts to reduce water consumption in facilities, and advancements in water replenishment.

Please join us for “Demystifying Water Circularity and the Energy/Water Nexus: Strategies for Sustainable Resource Management,” a panel hosted by Antea Group with guests from PepsiCo, World Business Council for Sustainable Development (WBCSD), and Amazon Web Services (AWS) on June 21st, 11 AM ET to learn more about water circularity and the energy/water nexus!

Register Here

About Antea Group

Antea®Group is an environment, health, safety, and sustainability consulting firm. By combining strategic thinking with technical expertise, we do more than effectively solve client challenges; we deliver sustainable results for a better future. We work in partnership with and advise many of the world’s most sustainable companies to address ESG-business challenges in a way that fits their pace and unique objectives. Our consultants equip organizations to better understand threats, capture opportunities and find their position of strength. Lastly, we maintain a global perspective on ESG issues through not only our work with multinational clients, but also through our sister organizations in Europe, Asia, and Latin America and as a founding member of the Inogen Alliance. Learn more at us.anteagroup.com.