Month: March 2023

CNH Industrial brands New Holland Agriculture and Raven Industries, to support and celebrate National FFA Week, have donated agricultural technology education simulators to 11 deserving Future Farmers of America (FFA) chapters across the United States.

FFA is a long-standing student organization for those interested in agriculture and leadership. It encourages its members to pursue careers in a number of fields, including chemistry, veterinary science and teaching. 

“For 75 years, New Holland Agriculture has been a proud sponsor of National FFA, and we are excited to continue to support the future of agriculture in new ways,” stated Ben Sheldon, precision agriculture segment lead for New Holland Agriculture North America. 

“Involvement in FFA allows students to explore a broad range of career pathways to help discover their passion. Through this donation, we hope to raise interest in the precision agriculture technology sector and showcase the opportunities it offers the next generation of agriculturists.”

“National FFA is grateful for New Holland and Raven’s continued support and dedication to creating opportunities for our members,” said Molly Ball, President of the National FFA Foundation and Chief Marketing Officer of the National FFA Organization. 

“This precision ag technology will help FFA members gain hands-on experience and develop new skills that will serve them well in future careers.”

New Holland and Raven technology applications

Designed as an educational simulator for teachers and students, the technology presents market-leading precision tools and accessories in a compact format that easily fits into any learning environment. The simulator includes two key elements of Raven technology: the Viper® 4+, Raven’s premier in-cab display, and the RS1™, Raven’s three-in-one GPS, connectivity and autosteer sensor. Together with a monitor, receiver, cabling and adapters, steering wheel and auto-guidance collar, these elements simulate real-world farming applications to create a hands-on training experience. 

“In a world revolving around technology, Raven sees the importance of providing unique training opportunities to convey the robust capabilities of autonomous farming technology,” says Mitch White, Sales Strategist for Raven Industries. 

“With the Raven RS1 demo simulator, we are providing an opportunity for students to learn about the breadth and depth of a career path focused on precision ag technology.” 

Along with the technology, each of the selected FFA chapters will receive access to training resources to support their use of the simulators. 

Sparking student interest in precision agriculture

New Holland and Raven further collaborated to provide a complimentary precision agriculture technology curriculum to any FFA advisor or agriculture teacher in North America. These online resources have been designed to equip teachers with the tools and materials to successfully implement a precision agriculture curriculum in the classroom. Course materials will cover the basics of precision farming, connectivity and benefits to producers. 

New Holland at the 96th National FFA Convention & Expo

New Holland will be exhibiting during the National FFA Convention & Expo, November 1-4, 2023, in Indianapolis. Beyond showcasing the latest New Holland products and technology, attendees will have the opportunity to experience a special celebration of the 75th anniversary of the New Holland and National FFA partnership.