Nielsen Black Diverse Intelligence Series: The Black Influence

Download the 2026 Black DIS Report

Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.

Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic impact from Black audiences is only growing. By moving beyond superficial engagement and understanding where Black audiences are headed next, advertisers, marketers, and brands can discover opportunities for real impact.

Findings at a glance:

67% of Black consumers agree they pay more attention to brands that reflect their culture compared to 46% overall.

Source: Nielsen Attitudes on Representation Study, 2025
52% of Black audiences are more likely to purchase from established brands partnering with creators, personalities, or organizations connected to their fandoms or interests.

Source: Nielsen Advanced Audience Attitudes Study, 2025
70% of Black consumers report they’ll stop buying from brands perceived as devaluing their community.

Source: Nielsen Attitudes on Representation Study, 2025
Nielsen’s research confirms that when brands commit to inclusive strategies, informed representation, and powerful storytelling, marketers move beyond simple transactions to generate a profound, emotional connection that cements lasting trust and long-term loyalty.

Inside the 2026 Black DIS Report, you’ll discover four opportunity areas: 

Informed representation matters most

The demand for authenticity has never been higher. Black audiences are more than twice as likely to rank authentic and accurate representation of their race or ethnicity as the strongest motivation to engage with new content.

Black fans are a force across sports

Where Black sports fans can be found and how they engage is evolving. And while Black sports fans are serious about supporting brand sponsors, brands need to be informed, intentional, and purposeful in how they activate in order to benefit.

The unique nature and shifting attention of Black audiences

Live viewing and real-time social media engagement are strong characteristics of Black audiences, averaging nearly five hours more of Live TV than most U.S. viewers. And Black America is fueling growth across the media landscape including a 135% increase in Black heavy podcast listeners.

Winning Black audiences by engaging individual passions and identities

Black audiences are bringing unique perspectives to the individualized passions that fuel today’s subcultures—such as food, travel, reality TV, gaming, and anime. These groups are highly engaged and embrace brands associated with the content and creators they follow.

 

Posted in UncategorizedTagged

Nielsen Black Diverse Intelligence Series: The Black Influence

Download the 2026 Black DIS Report

Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.

Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic impact from Black audiences is only growing. By moving beyond superficial engagement and understanding where Black audiences are headed next, advertisers, marketers, and brands can discover opportunities for real impact.

Findings at a glance:

67% of Black consumers agree they pay more attention to brands that reflect their culture compared to 46% overall.

Source: Nielsen Attitudes on Representation Study, 2025
52% of Black audiences are more likely to purchase from established brands partnering with creators, personalities, or organizations connected to their fandoms or interests.

Source: Nielsen Advanced Audience Attitudes Study, 2025
70% of Black consumers report they’ll stop buying from brands perceived as devaluing their community.

Source: Nielsen Attitudes on Representation Study, 2025
Nielsen’s research confirms that when brands commit to inclusive strategies, informed representation, and powerful storytelling, marketers move beyond simple transactions to generate a profound, emotional connection that cements lasting trust and long-term loyalty.

Inside the 2026 Black DIS Report, you’ll discover four opportunity areas: 

Informed representation matters most

The demand for authenticity has never been higher. Black audiences are more than twice as likely to rank authentic and accurate representation of their race or ethnicity as the strongest motivation to engage with new content.

Black fans are a force across sports

Where Black sports fans can be found and how they engage is evolving. And while Black sports fans are serious about supporting brand sponsors, brands need to be informed, intentional, and purposeful in how they activate in order to benefit.

The unique nature and shifting attention of Black audiences

Live viewing and real-time social media engagement are strong characteristics of Black audiences, averaging nearly five hours more of Live TV than most U.S. viewers. And Black America is fueling growth across the media landscape including a 135% increase in Black heavy podcast listeners.

Winning Black audiences by engaging individual passions and identities

Black audiences are bringing unique perspectives to the individualized passions that fuel today’s subcultures—such as food, travel, reality TV, gaming, and anime. These groups are highly engaged and embrace brands associated with the content and creators they follow.

 

Posted in UncategorizedTagged

Nielsen Black Diverse Intelligence Series: The Black Influence

Download the 2026 Black DIS Report

Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.

Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic impact from Black audiences is only growing. By moving beyond superficial engagement and understanding where Black audiences are headed next, advertisers, marketers, and brands can discover opportunities for real impact.

Findings at a glance:

67% of Black consumers agree they pay more attention to brands that reflect their culture compared to 46% overall.

Source: Nielsen Attitudes on Representation Study, 2025
52% of Black audiences are more likely to purchase from established brands partnering with creators, personalities, or organizations connected to their fandoms or interests.

Source: Nielsen Advanced Audience Attitudes Study, 2025
70% of Black consumers report they’ll stop buying from brands perceived as devaluing their community.

Source: Nielsen Attitudes on Representation Study, 2025
Nielsen’s research confirms that when brands commit to inclusive strategies, informed representation, and powerful storytelling, marketers move beyond simple transactions to generate a profound, emotional connection that cements lasting trust and long-term loyalty.

Inside the 2026 Black DIS Report, you’ll discover four opportunity areas: 

Informed representation matters most

The demand for authenticity has never been higher. Black audiences are more than twice as likely to rank authentic and accurate representation of their race or ethnicity as the strongest motivation to engage with new content.

Black fans are a force across sports

Where Black sports fans can be found and how they engage is evolving. And while Black sports fans are serious about supporting brand sponsors, brands need to be informed, intentional, and purposeful in how they activate in order to benefit.

The unique nature and shifting attention of Black audiences

Live viewing and real-time social media engagement are strong characteristics of Black audiences, averaging nearly five hours more of Live TV than most U.S. viewers. And Black America is fueling growth across the media landscape including a 135% increase in Black heavy podcast listeners.

Winning Black audiences by engaging individual passions and identities

Black audiences are bringing unique perspectives to the individualized passions that fuel today’s subcultures—such as food, travel, reality TV, gaming, and anime. These groups are highly engaged and embrace brands associated with the content and creators they follow.

 

Posted in UncategorizedTagged

Nielsen Black Diverse Intelligence Series: The Black Influence

Download the 2026 Black DIS Report

Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.

Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic impact from Black audiences is only growing. By moving beyond superficial engagement and understanding where Black audiences are headed next, advertisers, marketers, and brands can discover opportunities for real impact.

Findings at a glance:

67% of Black consumers agree they pay more attention to brands that reflect their culture compared to 46% overall.

Source: Nielsen Attitudes on Representation Study, 2025
52% of Black audiences are more likely to purchase from established brands partnering with creators, personalities, or organizations connected to their fandoms or interests.

Source: Nielsen Advanced Audience Attitudes Study, 2025
70% of Black consumers report they’ll stop buying from brands perceived as devaluing their community.

Source: Nielsen Attitudes on Representation Study, 2025
Nielsen’s research confirms that when brands commit to inclusive strategies, informed representation, and powerful storytelling, marketers move beyond simple transactions to generate a profound, emotional connection that cements lasting trust and long-term loyalty.

Inside the 2026 Black DIS Report, you’ll discover four opportunity areas: 

Informed representation matters most

The demand for authenticity has never been higher. Black audiences are more than twice as likely to rank authentic and accurate representation of their race or ethnicity as the strongest motivation to engage with new content.

Black fans are a force across sports

Where Black sports fans can be found and how they engage is evolving. And while Black sports fans are serious about supporting brand sponsors, brands need to be informed, intentional, and purposeful in how they activate in order to benefit.

The unique nature and shifting attention of Black audiences

Live viewing and real-time social media engagement are strong characteristics of Black audiences, averaging nearly five hours more of Live TV than most U.S. viewers. And Black America is fueling growth across the media landscape including a 135% increase in Black heavy podcast listeners.

Winning Black audiences by engaging individual passions and identities

Black audiences are bringing unique perspectives to the individualized passions that fuel today’s subcultures—such as food, travel, reality TV, gaming, and anime. These groups are highly engaged and embrace brands associated with the content and creators they follow.

 

Posted in UncategorizedTagged

Chemours’ Gerardo Familiar Appointed to SEMI North America Advisory Board

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com

Posted in UncategorizedTagged

Chemours’ Gerardo Familiar Appointed to SEMI North America Advisory Board

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com

Posted in UncategorizedTagged

Chemours’ Gerardo Familiar Appointed to SEMI North America Advisory Board

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com

Posted in UncategorizedTagged

Chemours’ Gerardo Familiar Appointed to SEMI North America Advisory Board

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com

Posted in UncategorizedTagged

Embodied Carbon: Opportunities and Solutions at Scale

This article is authored by Cal Krause, Operational Impacts Program Manager at Trane Technologies.

What exactly is embodied carbon? Well, think about an everyday item, like a fork, for instance. We use forks every day to eat, but we don’t often think about the emissions and environmental impacts associated with making them. To create a fork, metals were extracted, then transported to a smelter that used heat and energy to melt and purify them. Then, the fork had to be formed and polished, and then packaged and transported to the customer who will use it. Eventually, it will be discarded or recycled. Each of those steps creates environmental impacts and emissions, which make up that fork’s embodied carbon.

In buildings, the same concept applies at a much larger scale. From the concrete, steel, wood and glass that form the structure, to the systems that bring power, water, heating and cooling to the space, every component has a carbon footprint created long before a new building first opens its doors.

Across our sector, we’re seeing sustainable innovations that can help reduce embodied carbon throughout the built environment. From low-carbon steel used for HVAC solutions to new construction materials that could turn buildings into carbon sinks, innovative technologies and processes are making it possible to decarbonize challenging segments within our field.

For industry innovators and first movers, there has never been a better time to focus on embodied carbon.

Embodied carbon in the built environment

Embodied carbon is the term used to refer to all of the emissions generated by making, transporting and disposing of a product, whether it’s a fork or an entire building. Embodied carbon includes the total greenhouse gas (GHG) emissions of the entire lifecycle, including extraction, manufacturing, transportation, installation, maintenance and eventual disposal or deconstruction. The emissions created by actual use of an item or product are called operational carbon and are measured separately. Together, embodied carbon and operational carbon encompass the total carbon footprint of the item’s lifecycle.

Embodied carbon within the built environment is particularly complex. A building is composed of thousands of things, including structural materials like concrete and steel, exterior materials like glass, and all the systems inside: mechanical, electrical and plumbing.

The footprint of those systems can be significant, especially after factoring in the embodied carbon of repairs, maintenance and renovations over time. But with innovative new technologies and collaborations, we are making progress on reducing embodied carbon across our value chain.

Opportunities for embodied carbon impact: evaluating the supply chain

One of the biggest opportunities for embodied carbon reduction is through our supply chain. Trane Technologies works with a large network of suppliers, so we prioritize the highest-impact inputs and working together with the suppliers to reduce the embodied carbon of those materials. The first steps of collaborating with any supplier include understanding where they are, what strategies they already have in place and how we can help accelerate progress.

When we assessed the largest sources of embodied carbon in the materials we buy, metals like steel, aluminum and copper rose to the top. Metals are a practical starting point because the levers for improvement are relatively clear: shift to renewable electricity for manufacturing, improve energy efficiency in production, reduce high-emissions fuels and increase recycled content. Each of these steps can significantly reduce the embodied carbon of the final product.

We are also seeing momentum around innovative lower carbon steel options, including steel made with higher recycled content and produced in electric furnaces rather than traditional furnaces that rely on coal for fuel. To date, we’ve delivered over one million HVAC systems made with low-carbon steel, and have pledged to move to 100% net-zero steel by 2050.

Even daily decisions like transport choices can help cut embodied carbon. For example, Molly Swanson, a transportation management technology analyst at Trane Technologies, outlines how we now can use precise calculations for the emissions from ocean shipments to help in selecting carriers and making other decisions in planning for transport. “When we have that data, we’re able to make better decisions to help reduce our emissions,” she says.

Sector-wide innovation

Trane Technologies is not alone in prioritizing embodied carbon reduction. Exciting innovations from a broad array of industries are resulting in better solutions. Nollaig Forrest, the chief marketing and corporate affairs officer at Amrize, the largest building solutions company in North America, notes that the built environment represents 40% of global greenhouse gas emissions, with about one quarter tied to construction and three quarters tied to building operations like heating, cooling and power.

Forrest emphasizes the opportunity to extend building lifespans through repair and refurbishment and advancing circular construction through recycling and upcycling materials at the end of life. “The technologies to make the building stock carbon neutral and even carbon positive actually exist today,” she says. “A big part of our challenge is to bring these solutions to market at scale.”

Forrest also highlights the importance of partnering across the value chain and unlocking value for customers with new solutions. For example, Amrize launched the low-carbon concrete brand ECOPact, which performs like traditional concrete but creates 30% less CO2. Other innovations include building materials that actually store carbon and technologies that turn captured CO2 into building blocks for cement and concrete. Each step forward moves our current and future built environment closer to sustainability.

Industry-leading sustainability commitments

At Trane Technologies, we have made reducing embodied carbon central to our strategy, committing to a 40% embodied carbon reduction by 2030. We are taking a practical, strategic approach to this goal, collaborating with our supply chain to identify alternatives and innovations that can lower upstream emissions and also increasing the recycled content of our key materials.

And, while reducing embodied carbon is key, the other side of the sustainability coin is operational emissions – the greenhouse gases created while the product is actually in use. We’ve pledged to help our customers eliminate a gigaton of carbon emissions by 2030 in our Gigaton Challenge, and we’re well on our way.

Accelerating decarbonization across the value chain

Once we understand the embodied carbon behind an everyday object, like a fork, it becomes easier to visualize opportunities for decarbonizing the built environment. If we can reduce the carbon footprint of materials and products while continuing to improve operational efficiency, we unlock sustainability progress and business value in multiple ways.

But, if we want to achieve these goals, we need to achieve progress on both embodied carbon and operational emissions. From working with key suppliers to source lower-carbon materials to increasing the operational efficiency of our products, we are impacting both sides of the equation to reduce the total carbon footprint of the built environment.

By collaborating with our suppliers, customers and industry peers, we can move faster toward a net-zero built environment. Together, we can turn today’s decarbonization goals into tomorrow’s measurable sustainability progress.

Embodied Carbon: First Movers of the Built Environment – Listen to the Healthy Spaces podcast to discover how first movers are reducing embodied carbon in the built environment through sustainable innovation.

The future is ours to createExplore careers that make an impact at Trane Technologies.

Posted in UncategorizedTagged

Embodied Carbon: Opportunities and Solutions at Scale

This article is authored by Cal Krause, Operational Impacts Program Manager at Trane Technologies.

What exactly is embodied carbon? Well, think about an everyday item, like a fork, for instance. We use forks every day to eat, but we don’t often think about the emissions and environmental impacts associated with making them. To create a fork, metals were extracted, then transported to a smelter that used heat and energy to melt and purify them. Then, the fork had to be formed and polished, and then packaged and transported to the customer who will use it. Eventually, it will be discarded or recycled. Each of those steps creates environmental impacts and emissions, which make up that fork’s embodied carbon.

In buildings, the same concept applies at a much larger scale. From the concrete, steel, wood and glass that form the structure, to the systems that bring power, water, heating and cooling to the space, every component has a carbon footprint created long before a new building first opens its doors.

Across our sector, we’re seeing sustainable innovations that can help reduce embodied carbon throughout the built environment. From low-carbon steel used for HVAC solutions to new construction materials that could turn buildings into carbon sinks, innovative technologies and processes are making it possible to decarbonize challenging segments within our field.

For industry innovators and first movers, there has never been a better time to focus on embodied carbon.

Embodied carbon in the built environment

Embodied carbon is the term used to refer to all of the emissions generated by making, transporting and disposing of a product, whether it’s a fork or an entire building. Embodied carbon includes the total greenhouse gas (GHG) emissions of the entire lifecycle, including extraction, manufacturing, transportation, installation, maintenance and eventual disposal or deconstruction. The emissions created by actual use of an item or product are called operational carbon and are measured separately. Together, embodied carbon and operational carbon encompass the total carbon footprint of the item’s lifecycle.

Embodied carbon within the built environment is particularly complex. A building is composed of thousands of things, including structural materials like concrete and steel, exterior materials like glass, and all the systems inside: mechanical, electrical and plumbing.

The footprint of those systems can be significant, especially after factoring in the embodied carbon of repairs, maintenance and renovations over time. But with innovative new technologies and collaborations, we are making progress on reducing embodied carbon across our value chain.

Opportunities for embodied carbon impact: evaluating the supply chain

One of the biggest opportunities for embodied carbon reduction is through our supply chain. Trane Technologies works with a large network of suppliers, so we prioritize the highest-impact inputs and working together with the suppliers to reduce the embodied carbon of those materials. The first steps of collaborating with any supplier include understanding where they are, what strategies they already have in place and how we can help accelerate progress.

When we assessed the largest sources of embodied carbon in the materials we buy, metals like steel, aluminum and copper rose to the top. Metals are a practical starting point because the levers for improvement are relatively clear: shift to renewable electricity for manufacturing, improve energy efficiency in production, reduce high-emissions fuels and increase recycled content. Each of these steps can significantly reduce the embodied carbon of the final product.

We are also seeing momentum around innovative lower carbon steel options, including steel made with higher recycled content and produced in electric furnaces rather than traditional furnaces that rely on coal for fuel. To date, we’ve delivered over one million HVAC systems made with low-carbon steel, and have pledged to move to 100% net-zero steel by 2050.

Even daily decisions like transport choices can help cut embodied carbon. For example, Molly Swanson, a transportation management technology analyst at Trane Technologies, outlines how we now can use precise calculations for the emissions from ocean shipments to help in selecting carriers and making other decisions in planning for transport. “When we have that data, we’re able to make better decisions to help reduce our emissions,” she says.

Sector-wide innovation

Trane Technologies is not alone in prioritizing embodied carbon reduction. Exciting innovations from a broad array of industries are resulting in better solutions. Nollaig Forrest, the chief marketing and corporate affairs officer at Amrize, the largest building solutions company in North America, notes that the built environment represents 40% of global greenhouse gas emissions, with about one quarter tied to construction and three quarters tied to building operations like heating, cooling and power.

Forrest emphasizes the opportunity to extend building lifespans through repair and refurbishment and advancing circular construction through recycling and upcycling materials at the end of life. “The technologies to make the building stock carbon neutral and even carbon positive actually exist today,” she says. “A big part of our challenge is to bring these solutions to market at scale.”

Forrest also highlights the importance of partnering across the value chain and unlocking value for customers with new solutions. For example, Amrize launched the low-carbon concrete brand ECOPact, which performs like traditional concrete but creates 30% less CO2. Other innovations include building materials that actually store carbon and technologies that turn captured CO2 into building blocks for cement and concrete. Each step forward moves our current and future built environment closer to sustainability.

Industry-leading sustainability commitments

At Trane Technologies, we have made reducing embodied carbon central to our strategy, committing to a 40% embodied carbon reduction by 2030. We are taking a practical, strategic approach to this goal, collaborating with our supply chain to identify alternatives and innovations that can lower upstream emissions and also increasing the recycled content of our key materials.

And, while reducing embodied carbon is key, the other side of the sustainability coin is operational emissions – the greenhouse gases created while the product is actually in use. We’ve pledged to help our customers eliminate a gigaton of carbon emissions by 2030 in our Gigaton Challenge, and we’re well on our way.

Accelerating decarbonization across the value chain

Once we understand the embodied carbon behind an everyday object, like a fork, it becomes easier to visualize opportunities for decarbonizing the built environment. If we can reduce the carbon footprint of materials and products while continuing to improve operational efficiency, we unlock sustainability progress and business value in multiple ways.

But, if we want to achieve these goals, we need to achieve progress on both embodied carbon and operational emissions. From working with key suppliers to source lower-carbon materials to increasing the operational efficiency of our products, we are impacting both sides of the equation to reduce the total carbon footprint of the built environment.

By collaborating with our suppliers, customers and industry peers, we can move faster toward a net-zero built environment. Together, we can turn today’s decarbonization goals into tomorrow’s measurable sustainability progress.

Embodied Carbon: First Movers of the Built Environment – Listen to the Healthy Spaces podcast to discover how first movers are reducing embodied carbon in the built environment through sustainable innovation.

The future is ours to createExplore careers that make an impact at Trane Technologies.

Posted in UncategorizedTagged