BARCELONA, Spain–(BUSINESS WIRE)–Smadex, a leading performance advertising engine that helps the world’s top app marketers grow across Mobile and Connected TV (CTV), today announced the appointment of Luis de la Cámara as Chief Marketing Officer. De la Cámara joins Smadex, a business unit of Entravision, from Rovio Entertainment (SEGA), the global entertainment company behind Angry Birds, where he served as Vice President of Global Marketing for 5 years and as a member of the leadership team.