Only 7% of Fashion Shoppers Trust AI to Buy for Them Today, Showing Merchants Must Build Confidence in Agentic Commerce

OMAHA, Neb.–(BUSINESS WIRE)—- $ACIW #AI–Fashion and sportswear consumers are increasingly embracing AI throughout the shopping journey, particularly when it helps them find better value. However, new research conducted by YouGov on behalf of ACI Worldwide (NASDAQ: ACIW) shows that trust, transparency and control remain critical requirements before consumers are ready to hand purchasing decisions to AI agents. The survey of more than 3,300 consumers across the United Kingdom and United States found that s

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