LONDON–(BUSINESS WIRE)– #Omdia–According to Omdia’s preliminary estimates, global smartphone shipments fell 20% year on year in 3Q26, a sharp acceleration from the 6% decline recorded in the previous quarter. Shipments also declined sequentially despite new flagship launches and channel preparations for the year-end festive season. Persistent memory and storage cost pressures have constrained pricing flexibility and prompted vendors to scale back shipments of low-margin devices. The downturn has furt