Originally published on newsroom.marykay.com
DALLAS, July 7, 2026 /3BL/ – Mary Kay Inc., a global leader in beauty and women’s empowerment is proud to spotlight its commitment to social impact around the world through the Pink Changing Lives®campaign and the launch of the Special Edition† Mary Kay® Blush Stick – a product designed to inspire confidence while making a meaningful difference.
Available in the shades “Kind Spirit” and “Spark Change,” these pocket-sized blush sticks are more than a beauty essential, they are a symbol of beauty with a purpose. Through the Pink Changing Lives® campaign, each blush stick purchase in participating Mary Kay markets contributes directly to local nonprofit partners, helping fund critical causes that impact women every day around the world.
Did You Know:
Since 2008, Mary Kay’s multi-faceted Pink Changing Lives® global program has contributed more than $230 million in monetary and in-kind support to enrich the lives of women and their families. These efforts include advancing cancer research, supporting survivors of domestic violence, and creating opportunities for economic empowerment worldwide. Since its inception, Mary Kay’s Pink Changing Lives cause marketing campaign has been a cornerstone of the company’s social impact program, which has positively contributed to local communities through a total of 18 Limited-Edition products.
“At Mary Kay beauty is bold, confident, and impactful,” said Dr. Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay. “The Pink Changing Lives® program reflects our heart as a company and our unwavering belief in supporting and uplifting women everywhere. This year’s Special-Edition† Mary Kay® Blush Stick has a powerful purpose, helping create real change for women and families worldwide with every swipe of the cheek.”
This deep-rooted commitment to social impact has earned Mary Kay worldwide recognition. In 2026, the company ranked among the Top 10 on Forbes’ Best Brands for Social Impact list for the second year in a row, standing at #8 as the only beauty and direct selling brand to achieve this distinction out of 5,500 brands.1
Inclusive Beauty Innovation That Supports Every Woman
- The 2026 special-edition blush sticks meaningfully complement the recent launch of TimeWise® 3D Foundation, designed to deliver inclusive, high-performance results for women of all skin tones.
- The newly reformulated TimeWise® 3D Foundation features 36 skin tone-true shades across both matte and luminous finishes.
- The TimeWise® 3D Foundation was developed using proprietary IntelliMatch™ Technology, informed by more than 3,000 real skin tone data points. The result is a seamless, natural-looking match that simplifies shade selection.
- Consumers can also take advantage of Mary Kay’s AI-powered Foundation Finder, an award-winning tool that helps identify their ideal shade with confidence.
A Legacy of Enriching Women’s Lives
For more than 60 years, Mary Kay has championed opportunities for women through entrepreneurship, philanthropy, and innovation. Founded in 1963 by Mary Kay Ash, the company was built on a vision of empowering women to define their own success.
Today, that mission continues to guide every product and every initiative – from innovative beauty science to programs like Pink Changing Lives® – which bring tangible support to women and families across the globe.
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About Mary Kay
One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn, or follow us on X.
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1Alan Schwarz, Forbes Staff. (March 17, 2026). “2026 Best Brands for Social Impact.”
†Available while supplies last.
Mary Kay Inc. Corporate Communications
newsroom.marykay.com
972.687.5332 or media@mkcorp.com