Japan & South Korea Divided by Drinking Habits, Finds IWSR

LONDON–(BUSINESS WIRE)–According to the latest IWSR Bevtrac survey, 76% of South Korean respondents of legal drinking age and above reported consuming alcohol in the past six months. This is higher than the figure for Japan, which was only 53%. The numbers are even more divergent for Gen Z legal drinking age (LDA+) consumers. 76% of LDA+ Gen Z consumers from South Korea consumed alcohol in the past six months (the same as the population as whole). In Japan, the number was just 40% (the lowest

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