- CNH has expanded its SES initiative across key farming regions in South India, promoting sustainable crop residue management through mechanised baling.
- The initiative has enabled baling of over 60,000 tonnes of paddy straw, preventing an estimated 97,000 tonnes of CO₂ emissions while creating value for farmers.
- Through technology, training, and field demonstrations, the program is driving the adoption of sustainable farming practices.
CNH, a global leader in agriculture and construction equipment, announced the launch of its CSR initiative, Sustainable Environment Solution, across key agricultural regions in South India. The project has been introduced in Sindhanoor and Hubli in Karnataka, Gudur Manal in Nellore, Andhra Pradesh, and Lalgudi in Tiruchirappali, Tamil Nadu.
SES focuses on agricultural extension and farmer capacity building to address the challenges of crop residue management. The initiative aims to reduce air pollution caused by open field burning while encouraging farmers to adopt efficient and sustainable alternatives through mechanised baling solutions. The program builds on CNH’s ongoing efforts across multiple regions in India such as UP, MP, Haryana, Bihar, Punjab, Chattisgarh, Maharashtra, Uttarakhand where it has been implemented to promote sustainable crop residue management and reduce stubble burning.
Speaking about the initiative, Narinder Mittal, President and Managing Director, CNH India said, “The Sustainable Environment Solution program reflects our commitment to responsible growth and sustainable agriculture. Managing crop residue efficiently plays a vital role in reducing environmental challenges and supporting long-term farm sustainability. Through this initiative, we aim to minimise stubble burning in a way that lowers air pollution, improves resource utilisation, and creates a sustainable model for crop residue management in partnership with the farming community. At CNH, we remain focused on advancing sustainable farming solutions that support the farming community and the environment.”
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