Bloom Begins a New Era of Hardware with Curv, Opening a Preview in New Mexico

LOS ANGELES–(BUSINESS WIRE)–Bloom today introduced Curv, the hardware platform that will power the next generation of its all-in-one vapes. The first device, Curv 2g, is available now in New Mexico as part of the Curv Preview, ahead of a measured national rollout that begins February 1, 2027.Curv builds on Surf, the platform driving the majority of Bloom’s sales. Over time it will replace Surf in every Bloom market. It is the company’s most significant hardware investment since Surf, and Bloom

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