Originally published on Edie.net

Drawing on a decade of insights from the Women for Change program, Mars Global’s senior director of cocoa sustainability Nupur Parikh reflects on what can happen when women’s roles in the cocoa industry are fully recognized and supported.

Easter is right around the corner, and millions of families around the world are coming together to celebrate, connect and savour the simple joy that chocolate brings.

The story of that chocolate, however, doesn’t begin in the supermarket aisle or in a basket. It begins on a cocoa farm, where thousands of farmers in cocoa supply chains work to cultivate the cocoa that finds its way into the chocolate we all enjoy. Yet within many cocoa‑farming communities, women’s contributions are often undervalued or invisible.

The reality on the ground, however, is that women play central roles in cocoa-growing communities, like farming, family well-being and community life. In fact, studies have shown that women participate in all stages of cocoa production. Despite this deep involvement, gender norms and power relations perpetuate a system where their work is less visible and often undervalued. This creates barriers to their success and limits the resilience of the entire sector.

Mars wanted to help women overcome these barriers. Ten years ago, they launched Women for Change in partnership with CARE. Through Women for Change, Mars and CARE aim to economically empower female cocoa farmers and women living in cocoa-farming communities in Côte d’Ivoire — helping them save and invest, build and grow businesses, shift their confidence and agency within their households and communities, and harness the power of collective action.

Continue reading here.

3BL Content Editor: Formatting, Media & HTML Specifications

The 3BL Editor is a structured, HTML-based publishing environment. Formatting is not decorative — it is a technical decision that affects how content is rendered, indexed, and distributed. This guide provides a comprehensive overview of how the editor works, what it supports, and how to maximize performance and discoverability using structured content.

Character Limits

Every field in the editor has a defined limit that affects how your content previews across channels — from email inboxes to aggregator feeds. These aren’t soft guidelines; exceeding them causes truncation downstream.

Character Limits

Field	Limit	Notes
Headline	255 characters	Target 60 for search display
Subheadline	255 characters	Doubles as SEO meta description
Body	No limit	Full article content
Short teaser	280 characters	Used in email distribution previews

Writing a headline under 60 characters isn’t just an SEO best practice — it’s the threshold at which most search engines display the full title without truncation. The 255-character field gives you flexibility, but 60 is the practical target.¹

Supported HTML Elements

Text Structure & Semantics

Well-structured content starts with the right tags. Headings, paragraphs, and text formatting elements do more than control appearance — they signal hierarchy to the systems that distribute and index your content.

• Bold signals importance to both readers and search systems.
• Italic works well for titles or technical terms being introduced.
• Underline is supported but use sparingly to avoid confusion with links.
• Superscript and subscript render correctly for use cases like CO_CO or trademark symbols^TM — both travel cleanly through distribution.

Lists

When sequence matters, use an ordered list:

1. Lead with your most important claim in the headline and H1
2. Support it with evidence in modular, self-contained sections
3. Close with a clear takeaway or call to action
4. Keep each section focused on one idea

When information is parallel but not sequential, use bullets:

• Semantic headings at every major section break
• Descriptive hyperlink anchor text
• Alt text on every image
• Embeds placed within the body, not isolated at the top or bottom

Links

The <a> tag supports href, alt, target, title, and rel attributes. Use descriptive anchor text for both accessibility and search performance. Read more about 3BL’s framework for optimizing content in our 2026 LLM and Generative AI Writing Guide.

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Content Sanitization & Unsupported Elements

The editor automatically removes unsupported or unsafe elements on save. The most common ones teams run into:

• Special characters, emojis, and math symbols
• <div> (except for specific oEmbed use cases)
• <span>
• <video>
• <audio>
• <iframe>

Formatting that looks correct in the editor can degrade silently on downstream endpoints. A table that renders cleanly on 3BL Media may lose its header row on a wire service. Test every rich element against your full distribution stack before publishing.

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Rich Media: Embeds & Images

Video Embeds

oEmbed is supported for YouTube, Vimeo, DailyMotion, and Spotify. Place embeds within the body of the article for the best rendering consistency across endpoints.

Images

Supported formats are PNG and JPEG only, with a maximum file size of 100MB. Every image should include descriptive alt text.

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Rich Content & Performance Considerations

Rich content affects rendering behavior, how information is consumed by search engines, accessibility, and consistency distributed across channels.

• Your headline should clearly communicate what the content is about in less than 60 characters.
• Use the description to add context about why this topic matters and why your organization is positioned to speak about it.
• The first header (H1) should mirror your headline, using words that communicate authority or nod toward search intent.
• Secondary headers (H2, H3) help break up your content — more readable to both humans and robots than a long unbroken block of text.
• Keep each section modular, with one clear idea per section.
• Add descriptive alt text to images to help visually impaired readers and AI systems interpret the visuals you use.

The 3BL Content Editor gives marketing, communications, and PR teams the creative flexibility to produce rich, multimedia-driven stories — while ensuring content is structured, sanitized, and distributed consistently across 3BL’s network of 79 partner sites.

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¹Based on Google’s standard search result title display behavior as of 2026.

 

 

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In a year defined by innovation, growth and purpose-driven progress, Elanco Animal Health continues to gain momentum across the animal health industry. The company’s commitment to advancing animal well-being while supporting communities has recently been recognized through two notable honors, Elanco has been named:

Animal Health Company of the Year for 2025 by S&P Global’s Animal Health Awards, a distinction reflecting the company’s strong performance and forward-looking strategy. According to award organizers, the judging panel felt Elanco’s achievements over the past year made the decision clear.

Fueled by a combination of innovation and execution, Elanco has advanced new product approvals and launches, strengthened partnerships across the animal health ecosystem, delivered solid financial performance, and established its new global headquarters. Each of these is a milestone that signals a company building for long-term impact.

Together, these accomplishments reflect Elanco’s broader mission of improving animal health while helping to address some of the world’s most pressing challenges in food nutrition and animal well-being.

America’s Most Charitable Companies 2026 list published for the first time by Newsweek. The ranking highlights organizations making meaningful contributions through philanthropy, corporate giving, and community engagement.

For Elanco, charitable work is closely tied to its purpose of Food and Companionship Enriching Life. Through partnerships, donations and employee-driven volunteerism, the company supports initiatives that strengthen the human-animal bond, expand access to veterinary care, and help communities thrive.

This recognition underscores how Elanco’s mission extends beyond business performance. Whether by advancing innovations that support farmers and pet owners or investing in communities around the world, the company continues to demonstrate that impact and growth can move forward together.

As Elanco builds on a year of strong achievements, these recognitions reflect a company that is not only gaining momentum by Going Beyond but also doing so with purpose.

• 18th annual event brings total amount raised to over $346 million
• Record 839 local charities supported by customers through Subaru’s retailer network

CAMDEN, N.J., April 14, 2026 /3BL/ – Subaru of America, Inc. today announced that over $26 million was donated through the 2025 Subaru Share the Love^® Event, supporting a variety of causes important to Subaru, its retailers, and customers. Over the program’s 18-year history, the event has generated more than $346 million for its national charity partners and local hometown charities, making positive impacts in communities nationwide during the holiday season and beyond.

^{In 2025, the Subaru Share the Love® Event celebrated 18 years of giving back on behalf of customers. The initiative donated over $26 million to national and hometown charities nationwide.}

During the annual Subaru Share the Love Event, customers who purchased or leased a new vehicle could choose to direct a donation to one of four national charity partners: The American Society for the Prevention of Cruelty to Animals^® (ASPCA^®), Make-A-Wish^®, Meals on Wheels America, or the National Park Foundation, or to hometown charities selected by Subaru retailers. This year, a record 839 hometown charities were supported, expanding the program’s reach to more local organizations than ever before. Collectively, these organizations received over $18.6 million from Subaru of America and its retailers, underscoring the initiative’s broad impact.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “The Subaru Share the Love Event inspires the Subaru community to support causes that matter most to them. Coming together on behalf of our national partners and a record number of hometown charities, Subaru, our retailer network, and our customers helped continue to drive meaningful impact for communities nationwide, demonstrating the collective difference we can make together.”

Subaru and its retailers have held the annual Subaru Share the Love Event since 2008 in the final weeks of the year, giving back to local causes that matter most to customers and their communities. From November 20, 2025, through January 2, 2026, Subaru and its retailers together donated a minimum of $300 to charity for any new vehicle purchased or leased at any participating retailer nationwide.

For more information on the Subaru Share the Love Event^®, visit www.subaru.com/share.

Subaru and its retailers are committed to helping their communities through the Subaru Love Promise®. To learn more about the Love Promise initiative, visit www.subaru.com/love-promise.
 

About Subaru of America, Inc. 
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube

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Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

According to the World Economic Forum, comprehensive new research has effectively settled the debate over the financial value of sustainability. A review of 640 academic and think-tank studies, conducted by the firm Impact ROI, makes an evidence-based claim that sustainability materially improves financial performance — including profitability, valuation, and productivity — when it’s designed and managed as a strategic business capability, rather than a compliance exercise.

But, as the market has been signaling for the past few years, making a strong business case is not the only battle for corporate sustainability. The harder part can be in the execution, especially as the reporting landscape evolves towards more granular disclosures. This edition of Sustainability Highlights features several practical tools to support companies.

The EU’s final revisions to the CSRD eliminated mandatory reporting requirements for an estimated 90% of companies, but many small and medium-sized companies still face expectations from investors, customers, and business partners. The Voluntary Standard for SMEs (VSME) is a European Commission-recommended tool for companies in exactly this situation, and G&A Institute has published a new Quick Reference Guide to the VSME to help companies maintain reporting credibility and bolster their supplier status.

Second, the 2026 CDP response cycle is now underway — for many companies, the most consequential sustainability reporting obligation of the quarter. In a new series just launched, G&A Institute starts with the fundamentals: what CDP is, why it matters, and how to approach this year’s response strategically. Whether you’re a first-time responder or looking to improve your score, the series is designed to help companies move through the process with clarity. G&A also offers tailored support for CDP responses; learn more here.

Meanwhile, the standards landscape continues to become more sophisticated. As reported by ESG Today, the Global Reporting Initiative released a draft set of disclosure standards for pollution, covering emissions to air, water, and soil. This is the latest signal that even as top-level mandates like the CSRD are simplified, the reporting ecosystem is simultaneously becoming more specific and more demanding. Recent issues of Sustainability Highlights have tracked this emerging pattern, with new sector standards for mining, oil and gas, and agriculture. It is worth reviewing the pollution standard now out for public comment. Companies that wait for final rules before building their data infrastructure will find themselves behind.

The issue also covers the ISSB’s move into nature-related disclosure standard-setting, China’s new ecological and environmental code, the EU-Japan climate alliance, and why AI power demand is creating new grid risks.

G&A also published two new pieces this week on engaging the value chain for decarbonization — one on joining or forming alliances, and one on creating incentives for value chain partners. Find both below.

This is just the introduction of G&A’s Sustainability Highlights newsletter this week. Click here to view the full issue