REDWOOD CITY, Calif.–(BUSINESS WIRE)–Balsam Hill®, leader globale di alberi di Natale e di decorazioni natalizie di alta qualità, fedeli alla natura e riutilizzabili, è lieta di annunciare l’innovazione nel modo in cui vengono realizzati i propri alberi di Natale di qualità artigianale, cioé utilizzando materiali più sostenibili. Dal 2006, Balsam Hill si impegna a garantire che gli alberi di Natale, che i suoi milioni di clienti hanno imparato ad apprezzare, siano riutilizzabili, di qualità,
Author: sHq_LoGiNz
バルサムヒル、より持続可能なクリスマスツリーへの取り組みを発表
カリフォルニア州レッドウッドシティ–(BUSINESS WIRE)–(ビジネスワイヤ) — バルサムヒル®(Balsam Hill)は、高品質で自然な風合いを持ち、再利用可能な人工クリスマスツリーとホリデー装飾品を世界規模で提供するリーダーとして、伝統ある品質のクリスマスツリーを、より持続可能な素材を用いて製造するという新たな取り組みを発表しました。 2006年の創業以来、バルサムヒルは再利用性、品質、リアリズム、そして革新性にこだわったクリスマスツリーを提供し、数百万の顧客に愛されてきました。その精神のもと、バルサムヒルは世界で初めて、化石燃料ではなくサトウキビ由来の植物性ポリエチレンを使用したTrue Needle®チップ付きクリスマスツリーを販売する小売業者となりました。さらに喜ばしいことに、2025年ホリデーシーズンの生産ラインからは、その他すべてのTrue Needleツリーにもペットボトルキャップを原料とした使用済み再生ポリエチレン(GRS認証済み)を30%取り入れることにしました。これらはいずれも、各バルサムヒルのツリーに求められる品質管理や安全性を損なうことなく
National PTA Marks ‘Back-to-School Week’
Association to provide information and resources to strengthen family-school partnerships and support student learning and well-being
ALEXANDRIA, Va., Sept. 9, 2025 /PRNewswire/ — This week, National PTA is marking its annual Back-to-School Week to help to inspire, support and connect families, schools and communities in the new school year. Throughout the week, National PTA is sharing information and resources on social media using #PTABackToSchool and at PTA.org/BackToSchool. National PTA’s Back-to-School Week is supported by Proud National Sponsor Walmart; Supporting Sponsor The Children’s Place, one of the largest children’s specialty apparel retailers in North America; and Prodigy Education, the EdTech platform behind the State Challenge math competition.
“Whether you’re a parent, caregiver, teacher, student or PTA leader, a new school year means new opportunities to come together, learn and grow,” said Yvonne Johnson, president of National PTA. “Our goal for our Back-to-School Week is to provide information, resources and expertise to help build strong partnerships between families and schools and help support students’, families’ and schools’ success all year along.”
As part of National PTA’s efforts to bring school communities together and provide support for students and families, the association is offering over $1M in funding to help PTAs conduct programs in the 2025-2026 school year in the areas of digital safety, STEM, healthy lifestyles, the arts and more. The application period is now open and the deadline to submit applications is Wednesday, Sept. 24 at 11:59 p.m. PDT. PTAs can learn more about the funding opportunities and apply at PTA.org/Grants.
National PTA is also teaming up with happy® products to donate one million cups of coffee to educators and staff at PTA-affiliated campuses across the country for the new school year. More details about this donation opportunity for local PTAs will be announced later this fall.
“We are grateful to Walmart, The Children’s Place, Prodigy Education and happy products for supporting our efforts to help students, families, educators and PTA leaders have a great new school year,” added Howie Berman, MA, CAE, National PTA executive director. “Through our Back-to-School Week, programs and other initiatives, our association remains committed to bringing together and strengthening partnerships between families and schools; bringing knowledge, tools and resources into the lives of families; and providing supplies and resources to support educators and schools.”
About National PTA
National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of family engagement in schools. PTA is a registered 501(c) (3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health and welfare of children and youth. For more information, visit PTA.org.
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SOURCE National PTA
Balsam Hill gibt stolz sein Engagement für nachhaltigere Weihnachtsbäume bekannt
REDWOOD CITY, Kalifornien–(BUSINESS WIRE)–Balsam Hill®, weltweit führender Anbieter von hochwertigen, naturgetreuen, wiederverwendbaren künstlichen Weihnachtsbäumen und Weihnachtsdekorationen, gibt stolz eine Innovation bekannt: Seine Weihnachtsbäume in Erbstückqualität werden nun aus nachhaltigeren Materialien hergestellt. Seit 2006 setzt sich Balsam Hill für Wiederverwendbarkeit, Qualität, Realismus und Innovation bei den Weihnachtsbäumen ein, die Millionen von Kunden lieben gelernt haben.
Společnost Balsam Hill s hrdostí oznamuje svůj závazek k udržitelnějším vánočním stromkům
REDWOOD CITY, Kalifornie.–(BUSINESS WIRE)–Balsam Hill®, přední světová společnost v oblasti vysoce kvalitních, realistických, opakovaně použitelných umělých vánočních stromků a svátečních dekorací, s hrdostí oznamuje inovativní způsob výroby svých vánočních stromků v dědičné kvalitě, které jsou nyní vyráběny z udržitelnějších materiálů. Od roku 2006 se společnost Balsam Hill zavázala k opakovanému použití, kvalitě, realističnosti a inovacím v případě vánočních stromků, které si oblíbily milio
“Super” Champions Unite to Fuel Bay Area Students for Success!
GENYOUth, San Francisco Unified School District, Bay Area Host Committee, the 49ers Foundation, and Purpose-Driven Partners Launch “Super Schools” to Strengthen Nutrition Security and Physical Activity, Helping Bay Area Students Thrive — School Grant Applications Now Open!
SAN FRANCISCO, Sept. 9, 2025 /PRNewswire/ — GENYOUth, the national nonprofit organization dedicated to helping schoolchildren thrive by living well-nourished and physically active lives, today announced the launch of Super Schools. To celebrate the upcoming Super Bowl LX, this community-based initiative will provide nutrition equipment grants and NFL FLAG-In-School kits to 60 Bay Area schools in under-resourced communities to enhance opportunities for nutrition security and physical activity among students. In collaboration with San Francisco Unified School District (SFUSD); the Bay Area Host Committee; Dairy Council of California; and purpose-minded corporate sponsors including Amazon Access, Domino’s, the NFL Foundation, PepsiCo, and the PepsiCo Foundation, Super Schools will help increase access to 9.0 million school meals annually and expand opportunities for daily physical activity, benefitting over 33,000 students throughout the Bay Area.
Super Schools kicked off today at Dr. Martin Luther King Jr. Academic Middle School in San Francisco with a celebratory event featuring special appearances by San Francisco 49ers DE (1990-96) Dennis Brown, and local community officials. With energized students in attendance, the assembly ignited excitement with a ribbon-cutting ceremony for new school meal equipment proven to positively impact participation including Grab-and-Go mobile meal carts, insulated milk coolers, and a point-of-sale (POS) system based on a school’s needs. Students then participated in an NFL FLAG-In-School Kit unboxing and flag football clinic where officials from the San Francisco 49ers coached participants on the field while highlighting the critical connection between proper nutrition and physical activity in supporting student success.
Super Schools provides a comprehensive package of essential equipment and resources designed to transform students’ access to healthy foods and build enjoyment through physical activity. The initiative fosters student nourishment by overcoming barriers including time and stigma, delivering meals directly to where students are – whether in hallways, classrooms, or cafeterias – so they can easily access the nutritious meals they need to thrive. The NFL FLAG-In-School kit provides students with fun, inclusive opportunities to stay active through flag football while supporting a lifelong love for staying active.
“One in five children in the Bay Area lives in poverty¹, and more than three-quarters of school-aged kids across the country aren’t getting the daily physical activity their growing bodies and minds need². These aren’t just statistics — they represent real children falling behind every single day. We cannot wait. School nutrition and physical activity programs are lifelines — vital to helping students grow, learn, and thrive,” said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth. “We are deeply grateful to our purpose-driven partners, whose support is helping us create a culture of wellness in schools. Together, we’re ensuring every child has the nourishment, movement, and opportunity they need to reach their full potential.”
“We’re thrilled to launch the Super Schools program in our district. Community collaboration removes barriers and ensures that our students get access to proper nutrition and physical activity – critical for their health, focus, and academic success,” said San Francisco Unified School District Superintendent Dr. Maria Su. “We are grateful to GENYOUth and other mission-driven supporters for their ongoing dedication to our students’ wellness and development.”
“Super Schools is a crucial part of the Bay Area Host Committee’s goal of driving lasting social and economic impact across our local communities,” said Patty Hubbard, Chief Marketing Officer, Bay Area Host Committee. “With the support of organizations who share our passion to make a tangible difference in the health and wellness of children, we are proud to collaborate with GENYOUth to tackle food insecurity and physical inactivity and deliver the equipment and resources Bay Area schools need to help their students thrive in and out of the classroom.”
“At Amazon Access, we believe everyone should have access to healthy food – regardless of their zip code,” said Nancy Dalton, Director, Amazon Access. “Organizations like GENYOUth play a critical role in empowering the next generation to succeed. We’re proud to collaborate with GENYOUth to support quality school meal programs for students throughout the Bay Area.”
“We understand as a restaurant business that food has transformative power – when students face hunger, it becomes a barrier to reaching their full academic potential. This understanding drives our dedication to promoting student nutrition and well-being through our Domino’s Smart Slice Pizza program, which delivers both taste and nutritional value to school cafeterias nationwide,” said Joe Jordan, Chief Operating Officer and President – Domino’s U.S. “Domino’s has been a committed partner with GENYOUth from day one. Our support of Super Schools is a critical part of Domino’s community engagement efforts, helping us tackle food insecurity challenges within the neighborhoods we serve.”
“The PepsiCo Foundation seeks to ensure that every child in our communities knows where their next meal is coming from,” said C.D. Glin, President of the PepsiCo Foundation and Global Head of Social Impact at PepsiCo. “Access to nutritious food is essential in addressing childhood hunger. It fuels physical health, supports cognitive development, and enables academic success. By working with trusted partners like GENYOUth and local communities, we are focused on creating more equitable access to the nutritious meals children need today while helping to build a healthier, more sustainable future.”
“As a former professional football player and someone who has spent much of his career around athletics, I see first-hand the critical role school nutrition and physical activity plays in the lives of students. Our physical, mental, and emotional well-being are so intertwined. By helping ensure students have access to school meals and physical activity programs, we can empower them to be their best selves,” said Dennis Brown, San Francisco 49ers DE (1990-96).
“The 49ers Foundation and NFL FLAG-In-School’s commitment is to make physical activity inclusive, enjoyable, and accessible to all. I am honored to be here with GENYOUth and supporters helping create more opportunities for students to be more active and discover the fun and confidence that comes from play,” echoed Justin Prettyman, Vice President, Philanthropy & Executive Director, 49ers Foundation.
“Dairy Council of California is proud to collaborate with GENYOUth to expand access to nutritious meals and physical activity in Bay Area schools. Dairy plays a vital role in school meals, delivering essential nutrients that support children’s growth and learning,” said Amy DeLisio, CEO, Dairy Council of CA.
Applications are now open for schools to apply for Super Schools grants at https://funds.genyouthnow.org/. Grants will be awarded in the coming months, leading up to Super Bowl LX and its premier purpose-driven culinary event, Taste of the NFL presented by PepsiCo and the PepsiCo Foundation, on Saturday, February 7, 2025, of which GENYOUth is the charitable partner. In GENYOUth’s commitment to end student hunger, net proceeds raised from the Taste of the NFL will benefit schools in the Bay Area and throughout the nation. The collective impact of the 2024 Taste of the NFL event held in New Orleans generated $2.2 million in revenue, which benefited approximately 1,000 schools and 540,000 students by increasing access to 146 million school meals in all 32 NFL club markets.
For more information on Taste of the NFL, visit TasteoftheNFL.com.
To help GENYOUth end student hunger, visit GENYOUthNow.org/donate.
¹ Public Policy Institute of California
² 2024 U.S. Report Card, compiled by the Physical Activity Alliance
About GENYOUth
GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has supported over 77,000 U.S. schools to equip them with the resources needed to ensure millions of children have equitable access to nutrition and physical activity. Founded by America’s dairy farmers and the NFL, GENYOUth convenes a network of private and public partners, including Fortune 100 companies and foundations, to ensure all children are nourished and active to be their best selves. Committed to ending student hunger and promoting physical activity, GENYOUth provides grants that increase access to healthy school meals for food insecure students and empower kids to develop lifelong healthy habits through movement and activity. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience, and Taste of the Draft, both of which raise awareness and generate funds to fight hunger and food insecurity. To learn more and support GENYOUth, visit www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram and Twitter.
About Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.
About the 49ers Foundation
For over 30 years, the 49ers Foundation has harnessed football to educate and empower Bay Area youth through collective and innovative community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs, to impactful community partnerships with leading nonprofits, the 49ers Foundation is tirelessly dedicated to inspiring the confidence and collaboration youth need to tackle what is possible. Since 1991, the 49ers Foundation has invested more than $70 million back into historically underserved Bay Area communities in support of its commitment to remain faithful to the next generation. 49ers.com/foundation
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with nonprofits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to effect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com. Follow us on Instagram and LinkedIn.
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world’s top public restaurant brands with a global enterprise of more than 21,500 stores in over 90 markets. Domino’s had global retail sales of over $19.4 billion in the trailing four quarters ended June 15, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino’s stores as of the end of the second quarter of 2025. In the U.S., Domino’s generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.
About Amazon Access
Amazon Access is a one-stop-shop for customers to explore programs, discounts, and features that make shopping on Amazon even easier and more affordable, like payment with SNAP EBT, Access Discounts, and Prime Access – a discounted membership for qualifying government assistance recipients and income-verified customers that is half of the cost of a regular Prime membership. Grounded in convenience equity, Amazon Access strives to reduce barriers for lower income individuals to access what they need to live healthy lives. Visit amazon.com/access to learn more.
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SOURCE GENYOUth
ISO and GHG Protocol announce strategic partnership
Mondelēz 2024 Snacking Made Right Report: Impact & Community Engagement
At Mondelēz International, we strive to make a positive impact in the communities in which we live and work through our philanthropic partnerships, innovative investments, and the volunteering and giving efforts of our colleagues all over the world.
HIGHLIGHTS
- Approximately 40,000 volunteer hours spent by our people giving of their time, talents and in service to their communities.(44)
- Approximately $48M cash and in-kind donations (USD).(45)
STRATEGIC APPROACH
HUMANITARIAN AID & DISASTER RELIEF
As a global company, we believe it is important to respond to natural and humanitarian disasters in communities our business touches, and our efforts focus on supporting leading NGOs around the world. Since 2012, the Mondelēz International Foundation has made an annual contribution to the International Federation of the Red Cross and Red Crescent Societies’ Disaster Response Emergency Fund. We have similarly donated each year to the American Red Cross’ Annual Disaster Giving Program. To amplify our support, we strive to offer local employees matching gift opportunities and provide in-kind donations.
SUSTAINABLE FUTURES: OUR IMPACT INVESTING PLATFORM
As part of our efforts to drive positive impact and work toward a better future for people and planet, Mondelēz International supports innovations focused on social and environmental solutions that align with our Snacking Made Right mission through our Sustainable Futures impact investment platform, launched in 2020.
Our Sustainable Futures impact investment platform aims to support social entrepreneurs through investing flexible catalytic capital to seed, grow and scale systemic solutions that aim to address challenges like climate change and packaging circularity, and that help build thriving communities.
MONDELĒZ CHANGEMAKERS: EMPLOYEE VOLUNTEERING & COMMUNITY ENGAGEMENT
The Mondelēz Changemakers program enables our people to play a direct and impactful role in their communities by creating opportunities for them to give their time, talents, and service.
ACTION PLANS AND PROGRESS
SUPPORTING FLOOD RELIEF IN BRAZIL
In spring 2024, the Brazilian state of Rio Grande do Sul faced severe storms and floods, which devastated the affected communities and impacted many of our colleagues. Our local business, along with its employees and the Mondelēz International Foundation, sprang into action with in-kind and goods donations; emotional support and financial aid for colleagues; an internal donation campaign paired with a match of employee gifts to the International Federation of the Red Cross and Red Crescent Societies; and volunteer efforts.
HUMANITARIAN SUPPORT IN UKRAINE
In 2022, we pledged $15M to support humanitarian relief in Ukraine. In 2024, we continued contributing to fulfilling that commitment by supporting an established local NGO with a country-wide infrastructure, Charity Fund Blagomay. Blagomay’s efforts focus on providing supplies and equipment to healthcare facilities, schools, and orphanages near where we have manufacturing operations.
To date, in coordination with our Foundation, we have provided $11.5M in humanitarian support to Ukrainian relief efforts.
IMPACT INVESTMENTS IN 2024
To date, we have seen encouraging results from the portfolio companies we support through our Sustainable Futures impact investment platform, and have further expanded our portfolio in 2024:
Zíro – (Colombia) provides small merchants with affordable inventory financing, enabling them to better maintain consistent stock levels, increase sales, and build financial stability. With a projected reach of 100,000 small merchants over the next three years, Zíro is working to level the playing field, by helping small businesses have the financial tools they require to
grow sustainably.
eAgronom – (Estonia) supports the transition to regenerative agriculture by helping farmers improve soil health, reduce carbon emissions and enhancing financial resilience through sustainable practices. With over 1 million hectares already under sustainable farming practices through its support, eAgronom enables farmers to access carbon credit markets, helping create additional revenue streams while helping strengthen their ability to adapt to climate- related challenges.
INVESTING IN OUR SWEET HOME CHICAGO
We are proud to call Chicago home to our Global Headquarters. In 2024, we expanded upon our $1M commitment over 5 years to the West and South sides of the city, near where our office and our biscuit bakery are located. We added Urban Rivers, an environmental non-profit organization focused on turning urban waterways into accessible wildlife sanctuaries, to our community partner roster, which already included The Hatchery and the Chicago Botanic Garden’s Windy City Harvest program. Partnering with these organizations enhances support of our vision of helping to build an economically, nutritionally, and environmentally thriving community. Our Chicago headquarter employees volunteered their time on several activities, including during our annual Purpose Day in October, to serve as mentors to budding entrepreneurs, collect trash from the Chicago River and more.
OVER 1,000 MEALS DONATED IN THE UK
A local team in Bournville, home of Cadbury, reached the impressive milestone of collecting and donating a total of 1,045 meals to a food bank in the run-up to the Christmas holiday. Employees from across the Bournville office and manufacturing site were invited to contribute pantry staples and everyday toiletries. This collection marks the largest since the site began partnering with the local food bank in 2022.
MENTORING THE NEXT GENERATION IN MOROCCO
Employee volunteers in Morocco participated in their local signature program, Coaching for the Best, by developing and delivering training programs for disadvantaged youths. The content facilitates the mentees’ integration into the working world and offers them internship experience with Mondelēz Morocco. To date, more than 200 young people have benefited from this program.
METRICS
2024 PROGRESS | ||||
2024 | 2023 | 2022 | 2021 | |
Total hours of volunteering (#) (44) | 40,000 | 29,000 | 19,000 | 15,000 |
Total number of volunteers (#) (44) | 9,000 | 8,000 | 10,000 | 4,000 |
Cash and in-kind donations (USD) (45) | $48M | $56M | $54M | $50M |
View the full 2024 Snacking Made Right Report.
(44) 2024 reported information includes Clif bar.
(45) 2024 reported information includes Clif bar, Chipita, Ricolino and Gourmet Foods and in-kind donation figures generally reflect direct costs (which differs from previous years).
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S.
Report also found that Hispanic consumers are redefining today’s ad environment through their distinct media consumption habits and passion for sports.
NEW YORK, Sept. 9, 2025 /PRNewswire/ — Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds.
In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
The above is one of the notable findings in Nielsen’s latest Diverse Intelligence Series report. Coinciding with Hispanic Heritage Month, this month’s edition, titled Curating The Narrative: How Hispanic Viewers Are Creating Their Media Experiences, takes a deep dive look at this demographic’s media consumption and viewership habits.
Representing nearly 20% of the U.S. population and more than $4.1 trillion in purchasing power, U.S. Hispanics command cultural and economic power. Their digital- and mobile-first media consumption behaviors are driving and influencing broader trends in today’s media/entertainment, technology and sports landscape.
“Brands that want to succeed in this environment must understand that Hispanic audiences are not waiting to be represented. They are building their own platforms, amplifying their culture, and demanding authenticity,” said Stacie de Armas, SVP, Inclusive Insights at Nielsen. “Marketers must engage Hispanics authentically to take advantage of one of the most powerful and influential audiences in America today.”
Key findings include:
Media Consumption & Viewership Habits:
- Looking at total time spent with TV, streaming now drives 55.8% of total TV time for Hispanic audiences, outpacing the general U.S. population (46%)
- Despite the shift to streaming, broadcast and cable remain a cultural touch point for Hispanic audiences, driven more by storytelling, shared experiences and variety shows. General drama makes up the largest share of Hispanics’ time with broadcast programming, and 18% of all Hispanics’ time spent with broadcast is spent with sports or sports adjacent content.
- Yet, it’s genres like variety shows and conversational programming that stand out uniquely strong for Hispanic viewers totaling nearly 20%. This signals a preference for emotionally resonant, family-oriented, and interactive formats, whether it’s Casa de Famosos, Juego de Voces or even American Idol.
- Radio and podcasts account for 79% of all daily audio time with ad supported platforms, with 62% of Hispanic podcast listeners more likely to call a number from a podcast ad than the general population.
Redefining Digital
- 56% of Hispanics wish they saw more representation while scrolling social feeds (63% among Spanish speakers).
- They are 115% more likely to use CapCut, 80% more likely to use Linktree, and 29% more likely to use AI platforms like ChatGPT than the general population.
- Despite this engagement, less than 1% of digital ad spend from U.S. online retailers went to Spanish-language websites in Q1 2025, exposing a major investment gap.
- Nearly 96% of the Spanish-language online spend allocation was directed via YouTube, a platform that accounts for nearly 21% of Spanish-speaking audiences’ TV time.
Reshaping Soccer’s Future
- Hispanics are 39% more likely to be avid MLS fans than the general population, with fandom rooted in community and family.
- 40% of all U.S. Hispanics already identify as World Cup fans, with enthusiasm strongest among first- and second-generation audiences.
- Hispanic sports fans are 11% more likely to buy from a sponsoring brand and 12% more likely to recommend sponsors, showing the clear ROI of authentic sports partnerships.
- 70% of Hispanic World Cup fans plan to engage on social media and World Cup mobile apps.
“Today’s report contains many actionable and timely insights for marketers,” de Armas said. “First, there is a wonderful, two-fold growth story: Hispanic consumers are one of today’s fastest-growing demographics, commanding both economic, cultural and technological clout. Secondly, this is coming at a time when streaming is also reaching a critical inflection point, including surpassing broadcast and cable combined for the first time, which we reported on back in May. It’ll be interesting and noteworthy to track the momentum of these two growth vectors moving forward.”
The full report can be found here: https://www.nielsen.com/insights/2025/hispanic-dis-2025/ .
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram). Audience Is Everything®
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SOURCE Nielsen
Veterans Disability Attorney Eric Gang Featured in Foreign Affairs Observer on National Guard Deployments and Veterans’ Benefits
HACKETTSTOWN, N.J., Sept. 9, 2025 /PRNewswire/ — Veterans disability attorney Eric Gang, founder of Gang & Associates, was recently featured in Foreign Affairs Observer discussing the growing expansion of National Guard deployments and the critical distinction between state and federal activation.
As National Guard units are increasingly mobilized in response to domestic crises, Gang underscores that whether a guardsman is called up by a governor or the president determines their eligibility for lifelong federal benefits. “If a guardsman is injured in the line of duty under federal activation, he is considered a veteran, and that opens the door to VA benefits, from disability compensation to education support and home loans,” Gang explained in the feature.
Gang, recognized as one of the nation’s leading veterans’ disability attorneys, has long advocated for clarity in the law regarding when Guard service counts as federal duty. He successfully argued Watkins v. McDonough (2022), a landmark case establishing that a service member is considered on active duty starting at 12:01 a.m. on the date listed in their orders. This ruling ensures that guardsmen injured even en route to their duty station are covered by VA benefits.
With Guard units now being deployed to urban areas facing violent crime, Gang warns that the risks for service members are significant. “It’s one thing to support disaster relief,” he noted. “It’s another to be placed in the middle of unrest, where guardsmen may be shot at, assaulted, or exposed to infectious diseases.”
Gang stressed that the men and women serving should not be caught in political crossfire: “They are innocent parties. They don’t decide where they are sent or who sends them. They deserve clarity about their status and the assurance that, if they are harmed in service, their country will take care of them.”
As deployments expand, Gang continues to be a leading national voice on the legal protections and benefits owed to guardsmen.
About Eric Gang, Esq.
Eric Gang is the founding partner of Gang & Associates, a law firm dedicated exclusively to veterans’ disability law. With decades of experience and a track record of precedent-setting cases, Gang has established himself as one of the nation’s foremost advocates for veterans seeking the benefits they have earned.
Contact:
Eric Gang
(908) 850-9999
https://www.veteransdisabilityinfo.com/
View original content:https://www.prnewswire.com/news-releases/veterans-disability-attorney-eric-gang-featured-in-foreign-affairs-observer-on-national-guard-deployments-and-veterans-benefits-302551364.html
SOURCE Gang & Associates LLC