As Martech Consolidates Into Closed Systems, Bloomreach Doubles Down on Openness With Zero-Copy Activation for Any Data Warehouse or CDP

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Bloomreach, the AI company for personalized customer engagement, today announced the availability of its external segments feature, bringing zero-copy activation to brands building an open, composable customer engagement stack on any data platform. The feature brings audiences built in any data warehouse, CDP, or reverse ETL tool into Bloomreach as ready-to-use segments, so marketers can act on the data team’s best thinking right away, without any rebuild

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