MUNICH–(BUSINESS WIRE)—- $NOW #ServiceNow–Bundesliga, the top professional football league in Germany, has selected ServiceNow (NYSE: NOW), the Super Intelligence Control Tower for business reinvention, as its Official CRM Partner as it deepens its use of ServiceNow’s CRM platform to enhance fan experiences. The partnership adds to ServiceNow’s existing role as Official Workflow Partner. Since implementing ServiceNow Customer Service Management in August 2026, Bundesliga has consolidated fan services from seven