81.5% of U.S. Marketers Surveyed Say Mindset Advertising Can Outperform Identity-Based Targeting

SANTA MONICA, Calif.–(BUSINESS WIRE)–GumGum, the Mindset Company™ transforming advertising, today announced the release of The Marketers’ Take On Mindset: 2026 Global Report, revealing that marketers increasingly see consumers’ mindsets as a critical factor in determining advertising relevance, even as many continue to rely on traditional identity-based audience targeting. The report, which surveyed over 2,000 marketers across the US, UK, and Australia, found that while the industry has large