RECKITT’S FIRST GENAI RESULTS DEMONSTRATE CHANGING FACE OF MARKETING DURING CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Pilots illustrate how GenAI can enhance both productivity and growth, generating better outcomes in creativity and insights in less time. Up to 60% faster concept development and 30% faster ad adaptation and localisation. CANNES, FRANCE, June 21, 2024 /PRNewswire/ – As the 71st Cannes…