NRF 2024: IBM Reports Generative AI Can Bridge the Consumer Expectation Gap with Unified, Integrated Shopping Experiences

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NEW YORK, Jan. 15, 2024 /PRNewswire/ — As we enter 2024, the retail landscape is undergoing a transformation, propelled by changes in consumer preferences and advancements in new technologies. According to a recent IBM (NYSE: IBM) Institute for Business Value study today’s discerning…

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