New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But It’s Also Not Enough

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62% of sellers say the lead will never die; 81% would prefer a high-fit site visitor to a low-fit form-filler SAN FRANCISCO, April 20, 2023 /PRNewswire/ — Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that…

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