NATIONAL CINEMEDIA AND SCREENVISION MEDIA TO INTEGRATE CINEMA AUDIENCE DATA INTO NIELSEN’S AMRLD FEED

Via collaboration with The People Platform, agencies can now seamlessly input cinema data into their proprietary systems, better capture power of cinema in overall media mix NEW YORK, June 6, 2024 /PRNewswire/ — National CineMedia (NCM) and Screenvision Media, the nation’s two leading…