Kelley Blue Book Report: New-Vehicle Prices End Q3 Lower Year Over Year; Incentive Spending Increases for Third Straight Month

The average transaction price of a new vehicle in September, at $48,397, was lower year over year by 0.4%, according to the latest Kelley Blue Book data. New-vehicle incentives in September increased for the third straight month, reaching 7.3% of transaction price, an increase from 4.8%…