iQIYI sees surge in viewership during Chinese New Year: users favor classic IPs, long and short content, and strong interaction

Posted on by

BEIJING, Feb. 7, 2025 /PRNewswire/ — On Feb. 5, iQIYI, China’s leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful…

Posted in UncategorizedTagged
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.