Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28

Global entertainment & media (E&M) industry revenues rose 5% to US$2.8 trillion in 2023 and projected to hit $3.4 trillion in 2028 Advertising revenues projected to top $1 trillion in 2026, with revenues in 2028 to represent double the revenues of 2020 Streaming service usage and uptake…

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