Demandbase Executives Publish Insightful Book on Sales and Marketing Alignment

CSO John Eitel and CMO Kelly Hopping Co-Authored “Yes, It’s Your Fault” to Help Sales and Marketing Leaders and Practitioners Finally Align and Reap the Rewards SAN FRANCISCO, June 11, 2024 /PRNewswire/ — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today…

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