Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds

 Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S.

Report also found that Hispanic consumers are redefining today’s ad environment through their distinct media consumption habits and passion for sports.

NEW YORK, Sept. 9, 2025 /PRNewswire/ — Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds.

In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.

 The above is one of the notable findings in Nielsen’s latest Diverse Intelligence Series report. Coinciding with Hispanic Heritage Month, this month’s edition, titled Curating The Narrative: How Hispanic Viewers Are Creating Their Media Experiences, takes a deep dive look at this demographic’s media consumption and viewership habits.

Representing nearly 20% of the U.S. population and more than $4.1 trillion in purchasing power, U.S. Hispanics command cultural and economic power. Their digital- and mobile-first media consumption behaviors are driving and influencing broader trends in today’s media/entertainment, technology and sports landscape.

“Brands that want to succeed in this environment must understand that Hispanic audiences are not waiting to be represented. They are building their own platforms, amplifying their culture, and demanding authenticity,” said Stacie de Armas, SVP, Inclusive Insights at Nielsen. “Marketers must engage Hispanics authentically to take advantage of one of the most powerful and influential audiences in America today.”

Key findings include:

Media Consumption & Viewership Habits:

  • Looking at total time spent with TV, streaming now drives 55.8% of total TV time for Hispanic audiences, outpacing the general U.S. population (46%)
  • Despite the shift to streaming, broadcast and cable remain a cultural touch point for Hispanic audiences, driven more by storytelling, shared experiences and variety shows. General drama makes up the largest share of Hispanics’ time with broadcast programming, and 18% of all Hispanics’ time spent with broadcast is spent with sports or sports adjacent content.
  • Yet, it’s genres like variety shows and conversational programming that stand out uniquely strong for Hispanic viewers totaling nearly 20%. This signals a preference for emotionally resonant, family-oriented, and interactive formats, whether it’s Casa de Famosos, Juego de Voces or even American Idol.
  • Radio and podcasts account for 79% of all daily audio time with ad supported platforms, with 62% of Hispanic podcast listeners more likely to call a number from a podcast ad than the general population.

Redefining Digital

  • 56% of Hispanics wish they saw more representation while scrolling social feeds (63% among Spanish speakers).
  • They are 115% more likely to use CapCut, 80% more likely to use Linktree, and 29% more likely to use AI platforms like ChatGPT than the general population.
  • Despite this engagement, less than 1% of digital ad spend from U.S. online retailers went to Spanish-language websites in Q1 2025, exposing a major investment gap.
  • Nearly 96% of the Spanish-language online spend allocation was directed via YouTube, a platform that accounts for nearly 21% of Spanish-speaking audiences’ TV time.

Reshaping Soccer’s Future

  • Hispanics are 39% more likely to be avid MLS fans than the general population, with fandom rooted in community and family.
  • 40% of all U.S. Hispanics already identify as World Cup fans, with enthusiasm strongest among first- and second-generation audiences.
  • Hispanic sports fans are 11% more likely to buy from a sponsoring brand and 12% more likely to recommend sponsors, showing the clear ROI of authentic sports partnerships.
  • 70% of Hispanic World Cup fans plan to engage on social media and World Cup mobile apps.

“Today’s report contains many actionable and timely insights for marketers,” de Armas said. “First, there is a wonderful, two-fold growth story: Hispanic consumers are one of today’s fastest-growing demographics, commanding both economic, cultural and technological clout. Secondly, this is coming at a time when streaming is also reaching a critical inflection point, including surpassing broadcast and cable combined for the first time, which we reported on back in May. It’ll be interesting and noteworthy to track the momentum of these two growth vectors moving forward.”

The full report can be found here: https://www.nielsen.com/insights/2025/hispanic-dis-2025/ .

About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram). Audience Is Everything®

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hispanic-consumers-overindex-on-streaming-consumption-versus-rest-of-us-new-nielsen-report-finds-302551484.html

SOURCE Nielsen

Veterans Disability Attorney Eric Gang Featured in Foreign Affairs Observer on National Guard Deployments and Veterans’ Benefits

HACKETTSTOWN, N.J., Sept. 9, 2025 /PRNewswire/ — Veterans disability attorney Eric Gang, founder of Gang & Associates, was recently featured in Foreign Affairs Observer discussing the growing expansion of National Guard deployments and the critical distinction between state and federal activation.

As National Guard units are increasingly mobilized in response to domestic crises, Gang underscores that whether a guardsman is called up by a governor or the president determines their eligibility for lifelong federal benefits. “If a guardsman is injured in the line of duty under federal activation, he is considered a veteran, and that opens the door to VA benefits, from disability compensation to education support and home loans,” Gang explained in the feature.

Gang, recognized as one of the nation’s leading veterans’ disability attorneys, has long advocated for clarity in the law regarding when Guard service counts as federal duty. He successfully argued Watkins v. McDonough (2022), a landmark case establishing that a service member is considered on active duty starting at 12:01 a.m. on the date listed in their orders. This ruling ensures that guardsmen injured even en route to their duty station are covered by VA benefits.

With Guard units now being deployed to urban areas facing violent crime, Gang warns that the risks for service members are significant. “It’s one thing to support disaster relief,” he noted. “It’s another to be placed in the middle of unrest, where guardsmen may be shot at, assaulted, or exposed to infectious diseases.”

Gang stressed that the men and women serving should not be caught in political crossfire: “They are innocent parties. They don’t decide where they are sent or who sends them. They deserve clarity about their status and the assurance that, if they are harmed in service, their country will take care of them.”

As deployments expand, Gang continues to be a leading national voice on the legal protections and benefits owed to guardsmen.

About Eric Gang, Esq.

Eric Gang is the founding partner of Gang & Associates, a law firm dedicated exclusively to veterans’ disability law. With decades of experience and a track record of precedent-setting cases, Gang has established himself as one of the nation’s foremost advocates for veterans seeking the benefits they have earned.

Contact:

Eric Gang
(908) 850-9999
https://www.veteransdisabilityinfo.com/

Cision View original content:https://www.prnewswire.com/news-releases/veterans-disability-attorney-eric-gang-featured-in-foreign-affairs-observer-on-national-guard-deployments-and-veterans-benefits-302551364.html

SOURCE Gang & Associates LLC

Aflac Voices — Audrey Boone Tillman: Advice for New Professionals

Originally published on Aflac Newsroom

With graduation in the rearview mirror and the summer season winding down, we have a wave of new professionals entering the workforce. Whether you’re one of these new grads settling into the beginning of your career or a seasoned professional starting a new chapter, you’ll probably be peppered with advice like, “build your network,” “focus on solutions, not problems,” and “always be eager to learn.” These are all true, but something not discussed often enough — and something you can start working toward on day one — is this:

Make sure your name is being said for the right reasons.

What does that mean, and how do you build that reputation? Well, you can boil it down to three key actions:

  1. Be the person who your managers and your colleagues can count on, their go-to person on a specific topic or skillset. Maybe you’re exceptional at budgets and spreadsheets, or perhaps you’re a great writer or public speaker — and never underestimate the power of a stunning presentation deck. Whatever that talent may be, find what you’re good at and jump on opportunities to show what you’re capable of — your leadership will take notice. Over time, you’ll continue honing those skills and, eventually, you’ll become a trusted voice at the table.
  2. Be willing to take on new challenges. It’s amazing what can happen when you keep an open mind. For example, I’m a lawyer, but in the middle of my career, I was asked to move outside of the legal function, which is where I had spent my entire career. Honestly, it was pretty scary. As a lawyer, I was trained to manage work and advocate for causes. Lawyers aren’t typically trained to manage and lead people and company culture, but when Aflac Chairman and CEO Dan Amos asked me to take over the chief human resources officer role, I said yes. Through that experience, I learned more about the business and the people who make it run than I ever would have if I had stayed in my comfort zone. Now that I’m back in the general counsel role, I’m able to bring a more unique and well-rounded perspective that helps me better balance the needs of my team and the business.
  3. Be vocal but know your stuff. The great thing about a new beginning is that you bring to the table fresh ideas or thoughts on how to improve things. Speaking up shows initiative, but don’t let yourself get caught off guard — be sure you can back it up with details on why a particular action is needed, how it will benefit your team and the business, and what is needed to make it happen.

Wherever you are in your professional journey — whether you’re just starting your first job or making a career shift — I offer you many congratulations, and I hope, like I did, you enjoy all of the excitement these new challenges and experiences will bring.

This content is for informational purposes only and is not a solicitation for insurance. Aflac includes Aflac and/or Aflac New York and/or Continental American Insurance Company and/or Continental American Life Insurance Company.

Aflac WWHQ | 1932 Wynnton Road | Columbus, GA 31999

Z2500817 Exp. 9/26

Posted in UncategorizedTagged

Direct Relief Announces 2025 Organon Community Health Awards Recipients

September 9, 2025 /3BL/ – Direct Relief today announced the four recipients of the 2025 Organon Community Health Awards, an initiative that supports community-based solutions to improve reproductive health outcomes in underserved areas across the United States.

Each awardee will receive $200,000 over two years to implement programs that expand contraceptive access and education, particularly in regions where healthcare access is limited or unavailable.

“These awards represent Direct Relief’s commitment to strengthening local health systems through targeted support for community-driven solutions,” said Paulina Ospina, Director of Programs at Direct Relief. “Each recipient demonstrates innovation in breaking down barriers that prevent individuals from accessing the contraceptive care they need, while empowering local healthcare providers with essential resources.”

Nearly half (45%) of pregnancies in the U.S. are unintended, with the highest rates among low-income individuals, people of color, and young adults aged 15-24. The awards support clinics playing a crucial role in bridging the gap in access to care.

2025 Award Recipients

  • Port Ministries Free Health Clinic – Chicago, Illinois: Port Ministries will expand access to reproductive health services to its patients by increasing clinic hours, integrating contraceptive counseling into primary care visits, and enhancing bilingual sexual health education.
  • Wellness Pointe – Longview, Texas: Wellness Pointe will add staff focused on providing personalized contraceptive counseling across seven counties in East Texas. It will also support community health workers providing education and working to reduce obstacles to care faced by their patients.
  • Healthcare Network of Southwest Florida – Immokalee, Florida: Funding will help the organization deliver culturally competent, multilingual contraceptive counseling through community health workers, mobile health units, and educational materials tailored to Hispanic and Haitian communities in Collier County.
  • Newark Community Health Centers – Newark, New Jersey: Newark Community Health Centers will expand services with existing NCHC staff to provide equitable access to contraception, improve reproductive health education, and reduce disparities in reproductive healthcare for men and women aged 14-50 within the service area.

“Through our collaboration with Direct Relief, we are proud to support these community-specific initiatives, which help drive access and education in the reproductive health space for some of the most vulnerable in the United States,” said Doral Fredericks, Head of Medical Affairs and Outcomes Research at Organon. “Expanding education and care for women and girls of reproductive age is fundamental to providing the tools they need to take charge of their health.”

A Model for Cross-Sector Collaboration

The Organon Community Health Awards reflect Direct Relief’s approach to leveraging cross-industry partnerships for humanitarian impact. The collaboration between Organon, a global independent healthcare company focused on women’s health, and Direct Relief, demonstrates how donated resources and expertise can be matched with urgent health needs.

Posted in UncategorizedTagged

Red Dog Equity Sells Superior Waste

ATLANTA, Sept. 9, 2025 /PRNewswire/ — Red Dog Equity LLC, an Atlanta-based private equity firm, announced today that it sold Superior Waste Industries, LLC, a Shawnee, OK-based environmental services holding company, to GFL Environmental Inc. (NYSE: GFL) in an all-cash transaction. Superior was established in March 2022 by Billy Dietrich, a waste industry veteran with over 30 years of experience at leading environmental services companies, to acquire Central Disposal, a Shawnee, Oklahoma-based fully-integrated solid waste management company founded by Mike Adcock. Superior Waste went on to acquire Harley Hollan later in 2022, establishing its footprint in the Tulsa, OK market, Sue’s Recycling and Sanitation in 2024, which extended Superior’s reach into Vian and Eufaula, OK, and SDS Roll-off Dumpsters, deepening its commitment to the Shawnee, OK market in 2024. 

“We couldn’t be more pleased with the outcome of our partnership with Billy Dietrich and the teams at Superior Waste and its subsidiaries,” said Toby Chambers, co-managing partner at Red Dog Equity. He added, “Investing in partnership with an outstanding entrepreneur, what we call a ‘Red Dog,’ focusing on people, systems, and processes, and being disciplined acquirers were the keys to the successful outcome here.” When asked his thoughts about GFL, Chambers stated, “We’ve known Patrick Dovigi, the Founder and CEO of GFL, for over fifteen years and are confident GFL will take excellent care of Superior’s team and customers.”

“We’re grateful to Billy [Dietrich], the Adcock family, all those on Superior’s teams who came to work every day to provide service to their communities, and our investor partners at TPO [the Pritzker Organization] and Monroe [Capital]”, said Tom Connolly, co-managing partner of Red Dog Equity. He continued, “We’re very proud of the company Billy built at Superior Waste and the outcome we were able to achieve for our investors.”

“Building a solid waste business like Superior has been a dream of mine for as long as I can remember, and Red Dog was the perfect partner for me,” said Billy Dietrich, founder and CEO of Superior Waste. He added,” They supported me every step of the way.”

Stifel acted as exclusive financial advisor to Superior on this transaction.

About Red Dog Equity LLC
Red Dog Equity LLC is a private equity firm that invests in lower middle-market companies poised for strong growth in partnership with driven, entrepreneurial business leaders (“Red Dogs”). To learn more, please visit: www.reddogequity.com.

About Monroe Capital
Monroe Capital LLC (“Monroe”) is a premier asset management firm specializing in private credit markets across various strategies, including direct lending, technology finance, venture debt, alternative credit solutions, structured credit, real estate and equity. Since 2004, the firm has been successfully providing capital solutions to clients in the U.S. and Canada. Monroe prides itself on being a value-added and user-friendly partner to business owners, management, and both private equity and independent sponsors. Monroe’s platform offers a wide variety of investment products for both institutional and high net worth investors with a focus on generating high quality “alpha” returns irrespective of business or economic cycles. The firm is headquartered in Chicago and has 11 locations throughout the United States, Asia and Australia.

Monroe has been recognized by both its peers and investors with various awards including Private Debt Investor as the 2024 Lower Mid-Market Lender of the Year, Americas and 2023 Lower Mid-Market Lender of the Decade; Inc.’s 2024 Founder-Friendly Investors List; Global M&A Network as the 2023 Lower Mid-Markets Lender of the Year, U.S.A.; DealCatalyst as the 2022 Best CLO Manager of the Year; Korean Economic Daily as the 2022 Best Performance in Private Debt – Mid Cap; Creditflux as the 2021 Best U.S. Direct Lending Fund; and Pension Bridge as the 2020 Private Credit Strategy of the Year. For more information and important disclaimers, please visit www.monroecap.com

About The Pritzker Organization
The Pritzker Organization is the merchant bank for the business interests of the Tom Pritzker family. Additional information can be found at www.pritzkerorg.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/red-dog-equity-sells-superior-waste-302551290.html

SOURCE Red Dog Equity LLC

New Thrive™ Program Helps Businesses Keep Waste Out of Landfills

To help customers meet their sustainability goals, Kimberly-Clark Professional can now collect qualifying used dispensers1 to help make cement for building materials.

ROSWELL, Ga., Sept. 9, 2025 /3BL/ – Kimberly-Clark Professional™ today announced the launch of its Thrive™ sustainability service that helps businesses reduce waste, track lifecycle progress and make a measurable environmental impact.

Core to the service is a first-of-its-kind program2 that helps customers in North America upgrade their restrooms while diverting used qualifying dispensers1 from landfills. Kimberly-Clark Professional set out to remove the barriers for customers who might have concerns about disposing of the old equipment they will no longer need.

Through the Thrive™ Dispenser Service, Kimberly-Clark Professional team members will collect qualifying used plastic dispensers1 directly at customer sites and prepare them for shipment. Once ready, customers simply send them to one of Kimberly-Clark Professional’s trusted sustainability partner facilities for processing.

To further support waste diversion, customers can even leave dry, leftover paper products inside the dispensers. Once received, the dispensers are sorted, shredded and transformed into an alternative fuel source, a substitute for fossil fuel, used in the production of cement and building materials.

This streamlined process makes it easy for facilities to contribute to landfill diversion and sustainability goals without disrupting operations.

“Our customers are looking for practical, measurable ways to meet their sustainability goals,” said Susan Gambardella, President of Kimberly-Clark Professional. “Thrive offers a solution that’s easy to implement and makes a tangible, positive impact toward waste reduction.”

The Thrive™ service is available to commercial customers in the U.S. and Canada that replace 100 or more eligible dispensers at a facility. Kimberly-Clark Professional coordinates the installation of new Scott®, Kleenex®, or ICON™ dispensers to replace the old units. Thrive offers a fully traceable service to help businesses quantify, track and report landfill diversion metrics. Customers even receive an Environmental Impact Achievement Certificate to showcase their sustainability efforts to employees and guests.

Facility managers interested in learning more can contact their Kimberly-Clark Professional sales representative or visit Thrive™ Sustainability Services | Kimberly-Clark Professional.

1: Qualified products are eligible for landfill diversion so long as after use they are non-hazardous as classified by federal, state and local regulations.
2: Based on publicly available information as of August 2025.

About Kimberly-Clark Professional 
Kimberly-Clark Professional partners with business to achieve their goals while enhancing the well-being of their employees and guests with quality hygiene and personal care solutions. Key brands in this away-from-home segment include Kleenex, Cottonelle, Scott and WypAll. To see how Kimberly-Clark Professional is helping businesses create a better clean, together, please visit the Kimberly-Clark Professional website

SOURCE Kimberly-Clark Professional

View original content here.

Posted in UncategorizedTagged

Clayton Celebrates 5 Million Trees Planted With Arbor Day Foundation

LINCOLN, Neb., September 9, 2025 /3BL/ – In partnership with the Arbor Day Foundation, Clayton has supported the planting of 5 million trees in U.S. forestlands of greatest need. The 5 millionth tree planting marks a major milestone in the partnership that originally began in 2022.

To celebrate the occasion, a White Oak tree sourced from SiteOne Plant Nursery was planted in Maryville, Tenn. at the Clayton headquarters, during a ceremony featuring remarks from Kevin Clayton, Clayton CEO, and Dan Lambe, Arbor Day Foundation CEO.

“Five million trees is more than a milestone for Clayton — it’s a legacy,” said Dan Lambe. “Our team is proud to work alongside bold, forward-thinking corporate leaders that understand the importance of restoring forests that will serve people and nature for decades to come.”

“At Clayton, we are committed to being a force for good by investing in the communities we live in and the planet we all share,” said Kevin Clayton. “This important milestone shows how collaboration and authentic partnerships can help us scale impact with trusted organizations like the Arbor Day Foundation.”

Clayton has helped restore more than 12,000 acres of land across the United States with lasting conservation commitments predominantly on public lands, as well as private conservation easements and in forests managed by non-governmental organizations. These projects were strategically designed to support ecosystems and communities by protecting drinking water supply, preventing soil erosion, providing habitat for wildlife and creating natural buffers against extreme weather events.

Through its partnership with the Arbor Day Foundation, Clayton plants one new tree to replace every tree estimated to be used in its building projects. In addition to its work in reforestation, Clayton has deepened its commitment to sustainability by investing in renewable energy, installing 2.12 megawatts of solar capacity at various facilities and diverting over 123 million pounds of waste from landfills annually through ISO® 14001:2015 waste reduction efforts in Clayton home building and supply facilities last year alone.

The Arbor Day Foundation has helped plant more than 500 million trees around the world since 1972. Visit arborday.org to learn more about why reforestation is a critical part of shaping a better future for the planet.

About Clayton

Founded in 1956, Clayton is committed to opening doors to a better life through homeownership. Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members. The company’s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod® and modular housing. In 2024, Clayton built more than 60,000 homes across the country. For more information, visit claytonhomes.com.

CrossMod is a registered certification mark of the Manufactured Housing Institute.

ISO is a registered trademark of the International Organization for Standardization.

About the Arbor Day Foundation

The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners.

And this is only the beginning.

The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

###

Posted in UncategorizedTagged

As ‘Solar Sales Bro’ Practices Face Scrutiny, Current Home Brings in Egil Rosten to Strengthen Dealer Model

HEMET, Calif., Sept. 8, 2025 /PRNewswire/ — Current Home today announced the appointment of solar industry veteran Egil Rosten as Vice President of Business Development, charged with expanding and strengthening the company’s dealer platform. As independent sales organizations—often called “dealer networks or sales brokers”—face mounting scrutiny after some bad actors used aggressive practices that harmed consumer trust and strained parts of the residential solar industry, Current Home is doubling down on a different path: building a selective, compliance-driven dealer program grounded in accountability and trust.

A widely cited Time investigation recently described how “solar sales bros“—independent, commission-driven sales groups—have fueled growth through high-pressure tactics, misleading promises, and little accountability, leaving installers to clean up the fallout. At the same time, the collapse of Titan Solar, once the nation’s largest residential installer, underscored how overreliance on poorly supervised dealer networks can contribute to overselling, customer frustration, and company failure.

While parts of the industry face questions over aggressive dealer tactics, Current Home has built its reputation on five-star service and reliability. Its dealer platform extends that same philosophy—focusing on compliance and accountability to give our dealer partners every opportunity to grow responsibly.

Raising the Bar for Dealer Partnerships

Current Home’s vetting process focuses more on sales practices than topline sales numbers. If a dealer is unlikely to uphold the company’s excellent online reputation, volume doesn’t matter. Every applicant is evaluated for conduct, cancellations, and customer experience. Only about one in four are approved.

The company’s dealer agreement is among the most robust in the industry, clearly defining standards for conduct, compliance, and customer care. Once accepted, dealers go through structured training including coaching on compliant door-to-door sales and digital marketing by on-the-ground experts in the space. Dealers are required to follow all TCPA and consumer-protection regulations, with absolute compliance as a condition of partnership.

Current Home’s operations team works directly with homeowners and dealers, flagging questionable practices immediately and intervening to resolve customer issues before they escalate. Cancellation rates are continuously monitored, with support provided to improve dealer performance when problems arise.

“The dealer model isn’t broken but it’s too often mismanaged,” said Egil Rosten. “I’ve built dealer networks in some of the most aggressive growth environments in solar. What matters now is accountability. At Current Home, we’re creating a selective, transparent, and sustainable dealer program where veteran, ethical organizations can grow without being undermined by bad actors.”

Leadership Perspective

Brian Walrod, CEO of Current Home, emphasized the importance of restoring credibility to the dealer model. “Dealers want stability, not slogans,” Walrod said. “Egil knows the difference between growth that lasts and growth that collapses. With him on board, we’re building a program that protects homeowners, rewards ethical dealers, and restores trust in the dealer model.”

Tony Rodriguez, Vice President of Lead Generation and Events, added: “Our job is to equip the dealers with the right tools and knowledge. We train our partners on compliant consumer marketing and enforce strict adherence to TCPA and sales regulations. That makes life easier for homeowners, for our operations team, and ultimately for dealers who want to run sustainable businesses. Compliance isn’t a hurdle here—it’s an advantage.”

About Egil Rosten

Rosten has led dealer program development at Freedom Forever, Kuubix, Simply Solar, and LA Solar Group, where each company earned recognition on the Inc. 5000 list. His career reflects both the mechanics of explosive growth and the discipline required to create programs that endure. At Current Home, he will apply that experience to set new standards for dealer partnerships without repeating mistakes perpetrated by less disciplined networks.

About Current Home

Current Home is a residential solar installation company helping homeowners reduce energy costs and adopt clean power through fast, reliable service. Operating in Southern California and Central Florida, Current Home builds selective partnerships with trusted dealer organizations and provides them with the infrastructure, training, and support needed to succeed responsibly. By keeping cancellation rates low and customer satisfaction high, dealers in Current Home’s program earn more revenue per project and build stronger reputations over time.

Media contact:
Tony Rodriguez
tony.rodriguez@currenthome.com
732-998-0351

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/as-solar-sales-bro-practices-face-scrutiny-current-home-brings-in-egil-rosten-to-strengthen-dealer-model-302551221.html

SOURCE Current Home

Experience DICK’S House of Sport Virtually with J.J. Watt as Your Personal Guide

Originally published on DICK’S Sporting Goods Sideline Report

Three-time NFL Defensive Player of the Year J.J. Watt once tried to move his family into a DICK’S House of Sport (HOS). Now, he’s done it! Sort of.

“Click on me for the play-by-play as your personal tour guide,” says an avatar of Watt in DICK’S Sporting Goods Virtual HOS.

Virtual HOS is an immersive digital journey via DICKS.com that explores the unparalleled and exciting experience that is HOS. The DICK’S Sporting Goods’ eCommerce, Visual and Marketing teams partnered with Napster, an innovative technology and entertainment company specializing in the development of cutting-edge, AI-powered 3D immersive experiences, to bring all the excitement and energy of a 100,000 square-foot brick-and-mortar store into an online experience for athletes nationwide to explore, even if a physical HOS isn’t in their market just yet.

“Napster’s partnership with DICK’S Sporting Goods demonstrates how immersive experiences can create authentic connections between brands and consumers, turning digital discovery into meaningful engagement,” said John Acunto, co-founder and CEO of Napster Corp.

The idea for Virtual HOS came about two years ago to build awareness to the HOS concept. Now, it’s grown into a true extension of the physical store featuring our elevated product assortment, showcasing our in-store experiences and incorporating elements like J.J.’s presence.

Watt, who has been synonymous with HOS since becoming a brand ambassador in March 2024, guides athletes through the virtual store while highlighting everything that makes HOS unique: the Climbing Wall, the Golf Pro Shop with TrackMan™ simulators, the HitTrax™ multi-sport cages that can be used for baseball, softball, soccer, lacrosse and hockey, the Field and more!

“I love House of Sport and having the chance to experience it without even stepping foot in a store is next level,” said Watt. “Imagine being able to explore every facet of the ultimate destination for sports from anywhere. It’s a real game changer and I’m thrilled to be a part of it.”

Another standout feature of Virtual HOS is that it’s both shoppable and schedulable. Athletes can add featured products directly to their DICKS.com cart for a seamless shopping journey. They can also book services or reserve time slots for activities that interest them like sports camps, fitness classes or even birthday parties! Click here to explore Virtual HOS for yourself!

There are currently 23 DICK’S HOS locations across the country with 12 more opening their doors by the end of 2025. DICK’S plans to have at least 75 HOS stores open by 2027. HOS offers athletes a multi-sport experience inside and outside the store and elite customer service with skilled teammates (employees) and enhanced technology. You can find the store nearest to you here.

Written by Hilary Totin

Posted in UncategorizedTagged

Back to School: Tech Innovation Fuels Hiring Boom

Classmates Will Brown and Alexis Adeboyejo figured they would stay in touch after college, but not quite like this.

“Friends, yes. Colleagues at the same company, no, didn’t expect that,” Adeboyejo laughed.

Brown and Adeboyejo came to Medtronic straight out of Harding University in Arkansas, part of a wave of new recruits training for careers that until now didn’t exist at Medtronic: cardiac mapping.

“I tell my friends it’s kind of a cross between video gaming and clinical technology,” Brown laughed. “It’s challenging and interesting and we’re all very excited about it.”

Brown and Adeboyejo both earned masters’ degrees in Cardiac Function and Interventional Technology at Harding. Their next learning challenge is Medtronic mapping school, officially known as Affera Academy.

Affera Academy

Cardiac mappers are experts in the cardiac arrhythmia ablation procedure, which requires technical knowledge of the procedure, cardiac anatomy and physiology, and skill at operating the software. This procedure is used to treat abnormal rhythms (such as atrial fibrillation, or Afib) in the heart. The software maps the electrical voltage and activity of the heart and helps physicians identify areas where the electrical signals are malfunctioning. The software creates brightly colored maps of the heart’s anatomy and its electrical activity, with each color telling the mapper and physician something unique. Watching a mapper in action can be a bit like watching someone play a video game.

“Mappers absolutely need a thorough understanding of not only the software, but also how the heart works and of electrophysiology (EP), which is the study of the heart’s electrical system and treatment of disorders like Afib,” said Troy Bertram, training and education director in the Cardiac Ablation Solutions (CAS) business at Medtronic. “They’re critical advisors to the doctor in the operating room, so if the doctor has a question, the mapper better have the answer.”

Affera Academy is named after the Medtronic Affera Mapping and Ablation System™, approved for use in the United States in 2024. Demand for the new system is so high that it’s creating an urgent need for mappers to operate the software. Hospitals typically rely on the companies that develop the mapping software to provide the mappers to run it. Medtronic is planning to hire hundreds of them—with varying levels of experience—in the coming months.

“Doctors are telling us this system is one of the best things they’ve ever seen in the EP space,” said Rebecca Seidel, president of CAS, as she addressed the new recruits at Affera Academy. “You have an amazing opportunity ahead of you, to use this incredible technology to help serve patients.”

New college graduate recruits need to complete the foundational training through the Medtronic mapper school at what’s called EP University—mainly online classes where they learn about heart function, electrophysiology and the disease states that ablation can treat. They must pass a rigorous test (with a score of 90% or better) to move on to “The Bridge” where they learn how to use ablation devices and mapping systems, including the Affera system. That course is both online and in person, including classroom work and hands-on practice with simulators.

Experienced mappers in high demand

Not all students at Affera Academy are fresh from college—in fact many of the newest mappers are recruits from competitors. Veteran mappers newly hired at Medtronic recently came from Australia, Japan, France, the UK and various locations around the United States to attend in-person training in Minnesota.

“The new Medtronic technology is so efficient and that’s ultimately better for patients,” said Chelsea Polanco, who mapped for 10 years at a competitor before coming to Medtronic. “Affera is changing ablation therapy and it’s exciting to be part of it.”

Kristy Hoghton came from Perth, Australia to train on the Affera platform so she’ll be ready when the first systems arrive in her country. “Part of what I love about mapping is that you’re always learning and you’re always helping patients. With the Affera system, I’m doing both.”

Stepping out of the “shadow”

As they proceed through training, new mappers are paired with a mentor so they can shadow actual procedures. It takes an average of 25 cases under a mentor before a new recruit is certified to map on their own.

“We expect them to do more with every case,” Bertram said. “They should be constantly progressing. And it’s not just technical knowledge. We also need to see how they support and interact with the physician. That’s a huge part of being a good mapper.”

Will Brown is already shadowing cases at the Cleveland Clinic; Alexis Adeboyejo is doing the same in Seattle. “The sheer amount of knowledge that pours out of my mentor and the people I’m working with is amazing. Really, really cool,” he said.

“Initially it’s a little intimidating, working with doctors who have so much more experience than we do,” she said. “But Medtronic really prepares us, both technically and how to relate to the physicians. I’m already more comfortable.”

Both will probably map their first solo cases in 2026, if not sooner. They’ll be cheering each other on.

“Will is calm under pressure, observant and has a way of connecting with people. He’ll be a great mapper,” Adeboyejo said.

“She’s super intelligent and a great communicator,” Brown said. “She’ll be terrific.”

Interested in becoming a Medtronic mapper? Check out our careers page.

See how Medtronic’s David Stalls turned his health issues into a career as a mapper.

Important Safety Information

Risks may include serious complications and injuries to cardiac and other body structures. The Sphere-9™ catheter and Affera™ mapping and ablation system, PulseSelect™ pulsed field ablation system, and Arctic Front Advance™ over-the-wire balloon catheter should only be used under the supervision of a physician that performs cardiac ablation procedures.

Posted in UncategorizedTagged