ALLEN MEDIA GROUP BECOMES THE FIRST MEDIA COMPANY TO SUCCESSFULLY TRANSACT ON NEW MEASUREMENT CURRENCY ‘VIDEOAMP’ – DELIVERING ON THE COMPANY’S 2023-24 UPFRONT STRATEGY

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A Historic First for Any Media Company, Allen Media Group, Which Owns The Weather Channel, Has Moved the Advertising Buying Market to VideoAmp ATLANTA, Oct. 16, 2023 /PRNewswire/ — Byron Allen’s Allen Media Group (AMG) is proud to announce that The Weather Channel Television Network –…

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