LONDON–(BUSINESS WIRE)–iwoca has launched toro, a free PR tool that helps small businesses with no press office secure media coverage and get noticed in AI search. Built on two decades of business strategy and communications experience, toro helps SMEs tell their story and tackle an increasingly fragmented attention economy. Designed for business owners short on time and resources, the product spots what’s newsworthy and turns a business update into a story, complete with a press release, soc