Cargill Introduces Craftiva™ Brand for Consumers Cutting Back on Sugar, Not Taste

WAYZATA, Minn.–(BUSINESS WIRE)–Cargill has introduced Craftiva™, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up great taste. Consumer research points to growing demand for reduced-sugar options. In the International Food Information Council’s 2025 Food & Health Survey, 61% of Americans said they are trying to limit sugars, while 14% said they are trying to avoid them entirely. Among younger consumers, Cargill’s

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