Triton Digital Launches First Seller Agent for Audio, Completing First Agentic Audio Transaction with Otrium, Draft Digital and Talpa Media

NEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced it completed its first agentic selling media buy through its newly launched Seller Agent. The transaction was executed with media partner Talpa Media, and Draft Digital serving as the agency on behalf of brand Otrium. As an audio-industry first, the entire process, from request and negotiation through to booking in the ad server, was ca

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