Hiya and Telefónica Boost Caller Identification so Businesses Are Instantly Recognizable to Their Customers

SEATTLE–(BUSINESS WIRE)– #AI–Hiya, a global leader in AI-native voice security, has signed an agreement with Telefónica to roll out its Branded Call solution, allowing for the name of businesses enrolled in the service to be identified on the mobile phone screens of the operator’s 4G/LTE mobile customers.Branded Call is a solution that identifies registered companies, helping to legitimize communications between businesses and their customers. It makes it easier to recognize calls, before answering

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