Vibe and Fairing Turn Post-Purchase Survey Answers Into Streaming TV Conversions

NEW YORK–(BUSINESS WIRE)–Vibe, the streaming TV ad platform built for performance marketers, today announced an integration with Fairing, the zero-party data measurement and attribution platform. Vibe advertisers can now add their live streaming TV placements as answer options in Fairing’s post-purchase surveys, and every buyer who credits TV is sent back to Vibe as a conversion. TV is the channel people watch but rarely click. A viewer sees a spot on the living room screen, then buys days la

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