NIQ Expands Health & Beauty Measurement to Capture $56 Billion in Amazon Marketplace Sales

CHICAGO–(BUSINESS WIRE)–NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Amazon third-party marketplace (commonly known as Amazon 3P) measurement for all Health & Beauty Care categories. By integrating Amazon third-party data into NIQ’s established retail measurement and existing data sets, including Amazon first-party data (1P), the enhanced offering delivers an expanded view of category performance and consumer purchasing behavior across onl

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.