Majority of U.S. Consumers Now Use AI to Shop, NIQ Finds

CHICAGO–(BUSINESS WIRE)–NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced new findings from its Agentic Commerce Tracker showing that 51% of U.S. consumers have used at least one AI-powered tool to support their shopping in the past month. The results mark a significant milestone in how consumers discover, evaluate, and purchase products, and offer an early signal of how the data-driven economy is being reshaped by AI. The findings arrive as brands and retailers

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