The COOL Company’s AI Challenge Finds That 83% of Consumers Fail to Identify AI-Generated Ads as AI Reshapes Advertising

NEW YORK–(BUSINESS WIRE)–As the line between human- and AI-generated advertising continues to blur, The COOL Company, an AI-powered advertising technology company transforming how campaigns are created, activated, optimized, and measured, released initial results from the “COOL AI Challenge,” an online challenge that measures consumer attitudes toward AI-generated advertising. The Challenge informed a subsequent study of more than 500 consumers, which found that as AI-generated creative becom

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