IKI Advances Promotional Forecast Accuracy by More Than 10 Points With SymphonyAI

PALO ALTO, Calif.–(BUSINESS WIRE)– #AIforRetail–SymphonyAI, a global leader in Vertical AI, today announced that IKI, one of Lithuania’s largest grocery retailers, is implementing SymphonyAI’s Promotional Evaluation and Promotional Planning solutions across its network of 250 stores, as part of its strategy to strengthen data-driven promotional planning. IKI continuously evaluates opportunities to strengthen its category management and promotional planning capabilities. As promotional programs become incre

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