How does the former CEO of Ben & Jerry’s think about sustainability, profit, culture, trust… and the future of business? Probably not the way you’d expect. Because according to Matthew McCarthy, the biggest threat to most organizations isn’t always their competitors. It’s themselves.
On It Shouldn’t Be This Hard, we talk to business leaders, sustainability professionals, and social impact entrepreneurs working at the intersection of purpose and performance—hosting lively, playful (and often provocative) discussions around why sometimes it’s so hard to do the right thing… and do the right things.
In this two-part conversation, former CEO of Ben & Jerry’s Matthew McCarthy challenges some of business’s most deeply held assumptions, from the false choice between purpose and profit to why trust, culture, and leadership may matter more than most organizations realize.
Listen to Part 1 of the interview here.
Don’t miss Part 2… coming soon!
About Grounded World
Grounded is a multi-award-winning, B Corp certified brand activation agency — thriving at the intersection of brand experience, commercial innovation, sustainability and social impact. They work with brands, retailers, startups and nonprofits all over the world, helping them transform purpose into profit, commercialize sustainability and drive positive behavior change at scale. Learn more.
Contact: paloma@grounded.world