by Lindsay Wright, Director, Affiliate and Partner Communications
This year’s Better Buying Purchasing Practices Index (BBPPI) collected data from suppliers in the 12 months leading up to April 2025, the latter part of which coincided with the introduction of the U.S. trade tariffs.
The findings reveal notable variations in how suppliers are experiencing purchasing practices across the value chain, portraying uneven progress on responsible purchasing on the part of global brands and retailers.
Regional Findings, At a Glance
Suppliers in North America are struggling to get paid for orders, which is negatively affecting their cash flow and sustainability. But on the plus side, they are reporting better, more accurate and timely forecasts from their suppliers.
In the APAC region, suppliers reported fewer issues with payment and terms but reported weaker design and development practices on the part of their buyer customers. This is in part because of too few samples being converted into orders – wasting valuable time and resources.
These mixed experiences suggest that progress on responsible purchasing is uneven. They are likely due to a combination of factors – they may be as much about the types of product buyers are sourcing and the partnership models they adopt with their suppliers as they are to geography and geopolitical unrest. But they underscore the need for companies to take a more consistent, systems-based approach to improving purchasing practices and embedding fair and predictable working relationships throughout their supply chains.
Understand Supplier Regions, Balance Your Supply Chain
Companies benefit hugely from understanding how suppliers’ experiences of their purchasing practices are shaped by local contexts and business environments, and can learn from higher-performing regions. Thus, they can act accordingly, directing support to those facing persistent challenges for a more balanced and sustainable global supply chain. Those that actively subscribe with Better Buying receive confidential scores and reports, with detailed, granular data specific to their own business, and recommendations as to how they can make improvements, working with their suppliers to co-create solutions to shared business challenges.
Back in 2021, Better Buying collected data from suppliers during the Covid-19 pandemic, and expected to see big falls in the scores awarded to buyers. We were surprised to see that companies that had subscribed with the surveys year over year had still managed to make some improvements, even during this difficult time. The BBPPI data shows that the same is largely true during the era of tariffs. While both the overall and category scores have fallen slightly, those companies that have subscribed with Better Buying year over year have continued to make improvements. Three companies in particular have made big improvements, including one that increased its overall score by 10 points between 2023 and 2025.
Understand Issues Affecting Your Supplier Regions: Act Accordingly
Companies that are serious about human rights due diligence have a platform that enables their suppliers to share their experiences anonymously, giving buyer companies access to deep, granular insights that they can use, in partnership with their suppliers, to build region-specific, targeted strategies for future-proofing their supply chains.
To find out about how to subscribe for the 2026 BBPI, contact Leonie Abraham, vice president of business development, Cascale Better Buying. For a deeper dive on this data, join us for the “Better Buying 2025 Insights: Navigating global volatility and defining the next steps for better purchasing practices” webinar on December 9 with Innovation Forum.
