NEW YORK, September 16, 2024 /3BL/ – NBCUniversal’s acclaimed PSA campaign, The More You Know, unveiled fresh content today, celebrating 35 years of spotlighting timely and relevant issues for consumers. This year’s campaign features talent from across NBCU’s portfolio, including NBC, Peacock, NBCUniversal News Group, and Universal Pictures, addressing the topics of mentorship, mental health, kindness, staying active, caregiving and voting.
The suite of 19 PSAs and social videos will run across the platforms of Comcast and NBCUniversal. Notably, Cynthia Erivo and Ariana Grande from Universal Pictures’ Wicked will star in a PSA about the importance of sisterhood timed to the film’s theatrical release this Fall. Additionally, three voting-themed PSAs will debut for National Voter Registration Day tomorrow (September 17).
“It is incredibly humbling to be a part of The More You Know’s family,” said Shanola Hampton, star of NBC’s Found. “I have gone from seeing these campaigns as a child, to lending my voice. As a mother raising kids in the world of technology, kindness spoke to me deeply. Think before you type.”
The campaign also includes an in-depth conversation, now streaming on Peacock, about meaningful mentorship with stars of the Peacock original hit series Bel-Air: Jabari Banks (“Will”) and Adrian Holmes (“Uncle Phil”). The two actors discuss mentorship lessons they’ve learned in their off-camera professional lives and on-screen together portraying uncle and nephew. Banks and Holmes offer actionable insights on being a valuable mentor and gaining the most out of being a mentee, in addition to sharing behind-the-scenes moments from the show.
“I have had amazing mentors in my life, including Adrian who I got to talk to about the importance of mentorship for this year’s The More You Know campaign,” said Banks. “Mentorship and voting are two very important topics for me. I hope to encourage others to find a valuable mentor and show up at the polls.”
The talent featured in the 35th year of The More You Know are:
Jabari Banks, Peacock’s “Bel-Air” – view conversation and PSAJason Beghe, NBC’s “Chicago P.D.” – view socialJenna Bush Hager, Co-host, “TODAY with Hoda & Jenna” – view PSAMehcad Brooks, NBC’s “Law & Order” – view PSAAlan Cumming, Host, Peacock’s “Traitors” David Eigenberg, NBC’s “Chicago Fire” – view PSACynthia Erivo, Universal Pictures’ “Wicked” Ariana Grande, Universal Pictures’ “Wicked” David Alan Grier, NBC’s “St. Denis Medical” – view PSAMark-Paul Gosselaar, NBC’s “Found” – view PSAZuri Hall, Correspondent, “Access Hollywood”; Co-host, NBC’s “American Ninja Warrior” – view PSAShanola Hampton, NBC’s “Found” – view PSALaRoyce Hawkins, NBC’s “Chicago P.D.” – view PSAMaahra Hill, NBC’s “The Irrational” – view PSAAdrian Holmes, Peacock’s “Bel-Air” – view conversation and PSALester Holt, Anchor and Managing Editor, “NBC Nightly News”; Anchor, “Dateline NBC” – view PSAMatt Iseman, Co-host, NBC’s “American Ninja Warrior” – view PSAKahyun Kim, NBC’s “St. Denis Medical” – view PSAKaliko Kauahi, “NBC’s “St. Denis Medical” – view PSAJohn Legend, NBC’s “The Voice” – view PSATom Llamas, Anchor, NBC News NOW’s “Top Story” – view PSAMayan Lopez, NBC’s “Lopez vs Lopez” – view PSAWendie Malick, NBC’s “Night Court” – view PSAJesse L. Martin, NBC’s “The Irrational” – view PSAMiranda Rae Mayo, NBC’s “Chicago Fire” – view socialWendi McLendon-Covey, NBC’s “St. Denis Medical” – view PSAS. Epatha Merkerson, NBC’s “Chicago Med” – view socialNyambi Nyambi, NBC’s “Night Court” – view PSAHolly Peete, Peacock’s “Queens Court” Rodney Peete, Peacock’s “Queens Court” Tamberla Perry, NBC’s “Brilliant Minds” – view PSACarl Quintanilla, Co-anchor, CNBC’s “Squawk on the Street” and “Money Movers” – view PSAZachary Quinto, NBC’s “Brilliant Minds” – view PSAMelissa Rauch, NBC’s “Night Court” – view PSAStephanie Ruhle, Host, MSNBC’s “The 11th Hour”; Senior Business Analyst, NBC News – view PSAJessy Schram, NBC’s “Chicago Med” – view PSAReid Scott, NBC’s “Law & Order” – view PSATravina Springer, NBC’s “The Irrational” – view PSABrian Sullivan, CNBC Anchor and Senior National Correspondent – view PSAAllison Tolman, NBC’s “St. Denis Medical” – view PSA
“The More You Know has been a trusted resource for NBCUniversal’s viewers for 35 years,” said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal. “Most of the topics addressed in this year’s campaign, from mentorship to kindness to caregiving, share a common theme around the importance of having a strong support system and helping others. We are so grateful to our talent who are doing an incredible community service by providing simple, yet impactful actions we all can take to improve our world.”
About The More You Know
For 35 years, The More You Know has been known for bringing important social issues to the forefront and addressing them in creative and inspiring ways. This cross-company initiative has featured three U.S. Presidents and First Ladies, medal-winning U.S. Olympians, as well as some of NBCUniversal’s star talent and journalists speaking about education, the environment, diversity, health, and civic engagement. The campaign has garnered more than fifty national awards including the prestigious Emmy and Peabody Awards and is ingrained in the pop-cultural zeitgeist with its immediately recognizable chime and star logo. To view the full slate of content and access resources on each topic, visit www.TheMoreYouKnow.com
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
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Media Contacts
Gigi Koch
NBCUniversal
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Liza Brecker
NBCUniversal
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c: 914-574-7692
