Pernod Ricard Launches a New Digital Campaign for Its Flagship Responsible Drinking Initiative: DRINK MORE WATER

PARIS–(BUSINESS WIRE)–Regulatory News: Part of Pernod Ricard’s (Paris:RI) global Sustainability & Responsibility strategy, Good Times from a Good Place, the DRINK MORE WATER campaign, which launched internationally 3 years ago both through digital channels and on-the-field, is back with an even more disruptive second edition. As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this ca