Tensie Whelan, Director of NYU Stern Center for Sustainable Business, and Jackie Murphy, former Managing Director of Edelman Purpose & Impact, join co-host Andie Wood to discuss a consumer brand study the two organizations partnered on around sustainability claims, exploring impact and performance across diverse consumer groups. Listen in to learn about the best practices for creating action-backed messages and promoting sustainability effectively.
Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, Google, and YouTube.