To celebrate 50 years of presence in Brazil, New Holland, a CNH brand, held an auction featuring a customized tractor. In total, nearly BRL R$ 400,000 was raised. The tractor, the main item of the auction, was sold by Abraforte (Brazilian Association of New Holland Distributors) for BRL R$ 345,000.
The entire amount will be donated to Pequeno PrÃncipe Hospital in Curitiba, Brazil, the largest and most comprehensive pediatric hospital in the country and a leading institution in Latin America for medium and high-complexity treatments for children and adolescents.
In addition to the auction, New Holland carried out a series of social and environmental initiatives throughout the year. Among these, in partnership with its dealer network, was the planting of approximately 50,000 native tree seedlings in various regions of the country, promoting environmental awareness and nature preservation.
As a global leader in alternative fuels, New Holland looks toward a sustainable future. With more than 50 dealership groups across Brazil, each group was responsible for planting 1,000 tree seedlings. This initiative has been ongoing throughout the year, using native species from each region. Additionally, the Curitiba plant distributed another 1,000 seedlings to its employees.
