ST. PAUL, Minn., December 16, 2025 /3BL/ – The Beverage Industry Environmental Roundtable (BIER) is pleased to announce the appointment of Celine Morris as its new Associate Director, effective January 2026. In this expanded leadership role, Celine will help guide BIER’s strategic direction, strengthen cross-member collaboration, and advance the organization’s mission to drive environmental sustainability across the global beverage sector. Her promotion reflects both her demonstrated leadership and BIER’s continued commitment to operational excellence and industry-leading impact.
Celine has served as BIER’s Program Manager for the past year while also working as a Senior Manager at Antea Group and an Alliance for Water Stewardship (AWS) Credentialed Specialist. During her tenure, she played a pivotal role in supporting BIER’s 2025 workstreams, member engagement, and technical initiatives. Her work has contributed directly to enhanced coordination across member companies and the delivery of high-quality, data-driven outputs.
Throughout 2025, Celine supported the execution of BIER’s Spring and Fall Roundtable Meetings, where members engaged in forward-thinking discussions and collaborative problem-solving across critical environmental topics, including nature-positive strategies, advanced methods for measuring water replenishment co-benefits, exploration of breakthroughs in renewable thermal energy solutions, and best practices for designing and implementing Collective Action water projects. Additionally, Celine strengthened member readiness through BIER’s Regulatory Round-Up and Ad-Hoc Sessions, which she helped coordinate and facilitate. Her work ensured that members remained aligned, informed, and equipped to respond to emerging sustainability challenges.
As Associate Director, Celine will continue to serve as a key liaison between BIER’s global membership, technical workstreams, and partner organizations. She will support Executive Director Erica Pann in providing strategic leadership across BIER’s technical focus areas, including advancing water stewardship, driving climate action, strengthening sustainability reporting, promoting circular systems, and supporting nature and biodiversity efforts across the sector. In this role, she will also help ensure operational excellence, effective governance, and strong member collaboration, while contributing to BIER’s long-term strategic roadmap and alignment between member priorities and technical workstream execution.
“Celine has been instrumental in driving BIER’s work forward and strengthening our engagement model,” said Pann. “Her technical expertise, program leadership, and commitment to collaboration make her an outstanding fit for this role.” Pann added, “We are confident that Celine’s leadership will continue to elevate BIER’s impact across the beverage sector.”
BIER congratulates Celine on this well-deserved appointment and looks forward to her continued leadership in advancing industry-wide sustainability progress.
For more information, please contact: Erica Pann, BIER Executive Director Erica.Pann@anteagroup.us
About BIER
BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain, and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include Anheuser-Busch InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heaven Hill Brands, Heineken, Keurig Dr Pepper, LION, Molson Coors, Monster Energy, Ocean Spray Cranberries, PepsiCo, Pernod Ricard and Suntory Global Spirits. For more information, visit www.bieroundtable.com.
