The 2025 Subaru Share the Love® Event Launches With Heartfelt New Advertising, Targeting More Than $350 Million in Total Charitable Donations

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

Posted in UncategorizedTagged

The 2025 Subaru Share the Love® Event Launches With Heartfelt New Advertising, Targeting More Than $350 Million in Total Charitable Donations

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

Posted in UncategorizedTagged

THE 2025 SUBARU SHARE THE LOVE® EVENT LAUNCHES WITH HEARTFELT NEW ADVERTISING, TARGETING MORE THAN $350 MILLION IN TOTAL CHARITABLE DONATIONS

Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes

CAMDEN, N.J., Nov. 20, 2025 /PRNewswire/ — Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/subaru/9351351-en-the-subaru-share-the-love-event-2025

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®)Make-A-Wish®Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

 

Subaru of America has launched the 2025 Subaru Share the Love® Event, aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end.

 

Through the Subaru Share the Love® Event, Subaru and its retailers donate to the ASPCA®, Make-A-Wish®, Meals on Wheels America, the National Park Foundation, and over 2,700 hometown charities.

 

Subaru_of_America_Logo

 

Cision View original content:https://www.prnewswire.com/news-releases/the-2025-subaru-share-the-love-event-launches-with-heartfelt-new-advertising-targeting-more-than-350-million-in-total-charitable-donations-302620928.html

SOURCE Subaru of America, Inc.

THE 2025 SUBARU SHARE THE LOVE® EVENT LAUNCHES WITH HEARTFELT NEW ADVERTISING, TARGETING MORE THAN $350 MILLION IN TOTAL CHARITABLE DONATIONS

Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes

CAMDEN, N.J., Nov. 20, 2025 /PRNewswire/ — Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/subaru/9351351-en-the-subaru-share-the-love-event-2025

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®)Make-A-Wish®Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

 

Subaru of America has launched the 2025 Subaru Share the Love® Event, aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end.

 

Through the Subaru Share the Love® Event, Subaru and its retailers donate to the ASPCA®, Make-A-Wish®, Meals on Wheels America, the National Park Foundation, and over 2,700 hometown charities.

 

Subaru_of_America_Logo

 

Cision View original content:https://www.prnewswire.com/news-releases/the-2025-subaru-share-the-love-event-launches-with-heartfelt-new-advertising-targeting-more-than-350-million-in-total-charitable-donations-302620928.html

SOURCE Subaru of America, Inc.

THE 2025 SUBARU SHARE THE LOVE® EVENT LAUNCHES WITH HEARTFELT NEW ADVERTISING, TARGETING MORE THAN $350 MILLION IN TOTAL CHARITABLE DONATIONS

Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes

CAMDEN, N.J., Nov. 20, 2025 /PRNewswire/ — Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/subaru/9351351-en-the-subaru-share-the-love-event-2025

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®)Make-A-Wish®Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

 

Subaru of America has launched the 2025 Subaru Share the Love® Event, aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end.

 

Through the Subaru Share the Love® Event, Subaru and its retailers donate to the ASPCA®, Make-A-Wish®, Meals on Wheels America, the National Park Foundation, and over 2,700 hometown charities.

 

Subaru_of_America_Logo

 

Cision View original content:https://www.prnewswire.com/news-releases/the-2025-subaru-share-the-love-event-launches-with-heartfelt-new-advertising-targeting-more-than-350-million-in-total-charitable-donations-302620928.html

SOURCE Subaru of America, Inc.

THE 2025 SUBARU SHARE THE LOVE® EVENT LAUNCHES WITH HEARTFELT NEW ADVERTISING, TARGETING MORE THAN $350 MILLION IN TOTAL CHARITABLE DONATIONS

Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes

CAMDEN, N.J., Nov. 20, 2025 /PRNewswire/ — Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/subaru/9351351-en-the-subaru-share-the-love-event-2025

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®)Make-A-Wish®Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

 

Subaru of America has launched the 2025 Subaru Share the Love® Event, aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end.

 

Through the Subaru Share the Love® Event, Subaru and its retailers donate to the ASPCA®, Make-A-Wish®, Meals on Wheels America, the National Park Foundation, and over 2,700 hometown charities.

 

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Cision View original content:https://www.prnewswire.com/news-releases/the-2025-subaru-share-the-love-event-launches-with-heartfelt-new-advertising-targeting-more-than-350-million-in-total-charitable-donations-302620928.html

SOURCE Subaru of America, Inc.

Wesco International Continues Partnership With Habitat for Humanity To Support 100,000 Floors To Play on Initiative

ATLANTA, November 20, 2025 /3BL/ — Wesco International, a global provider of business-to-business distribution, logistics services and supply chain solutions, announced its support for Habitat for Humanity International’s 100,000 Floors to Play On initiative.

This year, Wesco is supporting the installation of safe, durable flooring in homes across Brazil, Chile and Mexico, with each national Habitat organization receiving $60,000 to advance this critical work. Led by Habitat for Humanity and the Inter-American Cement Federation (FICEM), the initiative aims to replace 100,000 dirt floors with concrete by 2028, improving living conditions for vulnerable populations throughout Latin America and the Caribbean.

“At Wesco, we believe that safe and affordable housing is foundational to building stronger communities,” said Chris Wolf, Wesco Executive Vice President, Chief Human Resources Officer and executive sponsor of Wesco Cares. “Through our continued partnership with Habitat for Humanity International, we’re proud to help families across Latin America gain access to healthier living conditions. Replacing dirt floors with durable concrete is more than a construction project—it’s a step toward dignity, safety and opportunity.”

In partnership with Habitat for Humanity Brazil, Wesco will help build or replace 22 floors in the cities of Bom Jardim and Araripina, both located in the semi-arid region of Pernambuco State. Since the project’s inception, Wesco employees have already completed 10 of the 22 floors, and construction is underway for the remaining 12.

“There’s no question about it – a decent, affordable house has a significant impact on a family’s health and wellbeing,” said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. “A home should never threaten a family’s health, yet as many as 1 in 4 people worldwide live in conditions that harm their health and safety. That’s why it’s so critical to work with partners like Wesco International who share our commitment to creating homes that are safe, healthy, and sustainable. We are so grateful for Wesco’s continued support of our vision of a world where everyone has a decent place to live.”

Wesco also supports Habitat’s Home Equals five-year global advocacy campaign, and was a sponsor of the 2025 Jimmy & Rosalynn Carter Work Project which took place in Austin, Texas Oct. 26-31.

About Habitat for Humanity 

Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 62 million people globally build their futures on their own terms through access to decent housing. We’ve done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org

About Wesco 

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $22 billion in annual sales in 2024 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, educational institutions, government agencies, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

Posted in UncategorizedTagged

Wesco International Continues Partnership With Habitat for Humanity To Support 100,000 Floors To Play on Initiative

ATLANTA, November 20, 2025 /3BL/ — Wesco International, a global provider of business-to-business distribution, logistics services and supply chain solutions, announced its support for Habitat for Humanity International’s 100,000 Floors to Play On initiative.

This year, Wesco is supporting the installation of safe, durable flooring in homes across Brazil, Chile and Mexico, with each national Habitat organization receiving $60,000 to advance this critical work. Led by Habitat for Humanity and the Inter-American Cement Federation (FICEM), the initiative aims to replace 100,000 dirt floors with concrete by 2028, improving living conditions for vulnerable populations throughout Latin America and the Caribbean.

“At Wesco, we believe that safe and affordable housing is foundational to building stronger communities,” said Chris Wolf, Wesco Executive Vice President, Chief Human Resources Officer and executive sponsor of Wesco Cares. “Through our continued partnership with Habitat for Humanity International, we’re proud to help families across Latin America gain access to healthier living conditions. Replacing dirt floors with durable concrete is more than a construction project—it’s a step toward dignity, safety and opportunity.”

In partnership with Habitat for Humanity Brazil, Wesco will help build or replace 22 floors in the cities of Bom Jardim and Araripina, both located in the semi-arid region of Pernambuco State. Since the project’s inception, Wesco employees have already completed 10 of the 22 floors, and construction is underway for the remaining 12.

“There’s no question about it – a decent, affordable house has a significant impact on a family’s health and wellbeing,” said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. “A home should never threaten a family’s health, yet as many as 1 in 4 people worldwide live in conditions that harm their health and safety. That’s why it’s so critical to work with partners like Wesco International who share our commitment to creating homes that are safe, healthy, and sustainable. We are so grateful for Wesco’s continued support of our vision of a world where everyone has a decent place to live.”

Wesco also supports Habitat’s Home Equals five-year global advocacy campaign, and was a sponsor of the 2025 Jimmy & Rosalynn Carter Work Project which took place in Austin, Texas Oct. 26-31.

About Habitat for Humanity 

Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 62 million people globally build their futures on their own terms through access to decent housing. We’ve done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org

About Wesco 

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $22 billion in annual sales in 2024 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, educational institutions, government agencies, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

Posted in UncategorizedTagged

Wesco International Continues Partnership With Habitat for Humanity To Support 100,000 Floors To Play on Initiative

ATLANTA, November 20, 2025 /3BL/ — Wesco International, a global provider of business-to-business distribution, logistics services and supply chain solutions, announced its support for Habitat for Humanity International’s 100,000 Floors to Play On initiative.

This year, Wesco is supporting the installation of safe, durable flooring in homes across Brazil, Chile and Mexico, with each national Habitat organization receiving $60,000 to advance this critical work. Led by Habitat for Humanity and the Inter-American Cement Federation (FICEM), the initiative aims to replace 100,000 dirt floors with concrete by 2028, improving living conditions for vulnerable populations throughout Latin America and the Caribbean.

“At Wesco, we believe that safe and affordable housing is foundational to building stronger communities,” said Chris Wolf, Wesco Executive Vice President, Chief Human Resources Officer and executive sponsor of Wesco Cares. “Through our continued partnership with Habitat for Humanity International, we’re proud to help families across Latin America gain access to healthier living conditions. Replacing dirt floors with durable concrete is more than a construction project—it’s a step toward dignity, safety and opportunity.”

In partnership with Habitat for Humanity Brazil, Wesco will help build or replace 22 floors in the cities of Bom Jardim and Araripina, both located in the semi-arid region of Pernambuco State. Since the project’s inception, Wesco employees have already completed 10 of the 22 floors, and construction is underway for the remaining 12.

“There’s no question about it – a decent, affordable house has a significant impact on a family’s health and wellbeing,” said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. “A home should never threaten a family’s health, yet as many as 1 in 4 people worldwide live in conditions that harm their health and safety. That’s why it’s so critical to work with partners like Wesco International who share our commitment to creating homes that are safe, healthy, and sustainable. We are so grateful for Wesco’s continued support of our vision of a world where everyone has a decent place to live.”

Wesco also supports Habitat’s Home Equals five-year global advocacy campaign, and was a sponsor of the 2025 Jimmy & Rosalynn Carter Work Project which took place in Austin, Texas Oct. 26-31.

About Habitat for Humanity 

Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 62 million people globally build their futures on their own terms through access to decent housing. We’ve done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org

About Wesco 

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $22 billion in annual sales in 2024 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, educational institutions, government agencies, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

Posted in UncategorizedTagged

Wesco International Continues Partnership With Habitat for Humanity To Support 100,000 Floors To Play on Initiative

ATLANTA, November 20, 2025 /3BL/ — Wesco International, a global provider of business-to-business distribution, logistics services and supply chain solutions, announced its support for Habitat for Humanity International’s 100,000 Floors to Play On initiative.

This year, Wesco is supporting the installation of safe, durable flooring in homes across Brazil, Chile and Mexico, with each national Habitat organization receiving $60,000 to advance this critical work. Led by Habitat for Humanity and the Inter-American Cement Federation (FICEM), the initiative aims to replace 100,000 dirt floors with concrete by 2028, improving living conditions for vulnerable populations throughout Latin America and the Caribbean.

“At Wesco, we believe that safe and affordable housing is foundational to building stronger communities,” said Chris Wolf, Wesco Executive Vice President, Chief Human Resources Officer and executive sponsor of Wesco Cares. “Through our continued partnership with Habitat for Humanity International, we’re proud to help families across Latin America gain access to healthier living conditions. Replacing dirt floors with durable concrete is more than a construction project—it’s a step toward dignity, safety and opportunity.”

In partnership with Habitat for Humanity Brazil, Wesco will help build or replace 22 floors in the cities of Bom Jardim and Araripina, both located in the semi-arid region of Pernambuco State. Since the project’s inception, Wesco employees have already completed 10 of the 22 floors, and construction is underway for the remaining 12.

“There’s no question about it – a decent, affordable house has a significant impact on a family’s health and wellbeing,” said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. “A home should never threaten a family’s health, yet as many as 1 in 4 people worldwide live in conditions that harm their health and safety. That’s why it’s so critical to work with partners like Wesco International who share our commitment to creating homes that are safe, healthy, and sustainable. We are so grateful for Wesco’s continued support of our vision of a world where everyone has a decent place to live.”

Wesco also supports Habitat’s Home Equals five-year global advocacy campaign, and was a sponsor of the 2025 Jimmy & Rosalynn Carter Work Project which took place in Austin, Texas Oct. 26-31.

About Habitat for Humanity 

Habitat for Humanity is a movement of people in your local area and around the world, working together to build more prosperous and vibrant communities by making sure everyone has a safe, affordable place to call home. Since our founding in 1976 as a Christian organization, together we have helped more than 62 million people globally build their futures on their own terms through access to decent housing. We’ve done that by working alongside people of all walks of life to build, repair and finance their homes, by innovating new ways of building and financing, and by advocating for policies that make constructing and accessing housing easier for everyone. Together, we build homes, communities and hope. To learn more, visit habitat.org

About Wesco 

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $22 billion in annual sales in 2024 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 20,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and leading digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, contractors, educational institutions, government agencies, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

Posted in UncategorizedTagged