NORTHAMPTON, Mass., Oct 22, 2025 /3BL/ – Over the past year, 3BL, the leading platform for sustainability and impact communications, has rolled out a series of powerful product upgrades and architectural advancements designed to transform how organizations share, measure, and optimize their ESG and impact stories.
From deep audience insights to AI visibility tracking, these updates reflect 3BL’s continued commitment to innovation, ensuring brands have the tools and data needed for their communications.
Transformative New Capabilities for Communicators
- Disclosure Score: Aggregates data from major ESG ratings agencies to provide a snapshot of how your company is perceived, helping benchmark performance and guide strategy.
- Custom Distribution: Enables precise control over how and where content is shared, optimizing reach and engagement across targeted audiences.
- Content Mailer: Automatically alerts your distribution lists when new content goes live, keeping key audiences informed and engaged.
- LLM Interactions: Tracks how often your content appears in large language model (LLM) experiences, offering future-ready insights for AI Optimization (AIO).
- AVE/Yield Metrics: Quantifies ROI by translating content performance into measurable media value across 3BL’s premium network.
- Enriched Audience Demographics: Provides in-depth engagement data by industry, role, department, and geography to strengthen content strategy.
Platform and Architecture Upgrades
- Analytics Platform Re-launch: Upgraded with faster load times, improved visualizations, and flexible export options (PNG, PDF, CSV).
- Modernized Data Architecture: Migrated to a unified data warehouse for stronger governance and security.
- Proactive Data Quality: Automated testing now detects data anomalies in near real-time, ensuring accuracy and reliability.
Empowering the Next Era of Sustainability Storytelling
“Our investment in evolving 3BL’s products and services reflects our mission to help organizations amplify the voices driving impact, inspire meaningful action, and build trust with their stakeholders through purpose-driven storytelling,” notes Brittany Partridge, Senior Product Manager at 3BL.
Interested in learning more about 3BL’s capabilities? Visit here.
About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
