Breakthrough ROI: Investing in Asian American Audiences and Media

Originally published on Nielsen Insights

Riding the wave of cultural influence

In recent years, K-pop hits have topped U.S. music charts and streaming platforms have made popular Asian media like anime more accessible. As the fastest-growing population in the U.S., Asian Americans—many of whom have family and friends abroad—are leading these trends in the U.S. For brands, earning and maintaining the AANHPI community’s trust isn’t a nice-to-have—it’s a must-have.

  • 29%
    More than a quarter of Asian Americans live in a home with two or more generations—creating deep connections to culture.

    Source: American Community Survey, 2022

  • $1.4T
    AANHPI consumers in the middle income bracket grew 16% from 2009-2022, and the community’s buying power is $1.4 trillion dollars.

    Source: Pew Research, 2024; Selig Center for Economic Growth

  • 53%
    More than half of Asian Americans have a higher appreciation for brands that advertise in media that reflects their culture/ethnicity.

    Source: Nielsen Attitudes on Representation Study, 2025

Setting trends across the U.S.

In this year’s report, we explore how Asian American audiences are creating cross-cultural connections and driving trends among broader consumers in the U.S. 

  • Tech trendsetters
    AANHPI audiences are enthusiastic about technology—including streaming—and turn to apps and social media for everything from shopping to entertainment.
  • Retail influencers
    Asian Americans are digital-first shoppers who are adopting retail media and leading beauty trends around skincare and haircare.
  • Growing sports fans
    AANHPI sports fans are embracing Asian athletes, helping to drive interest in sports at home and around the world.

Connecting with the future of the consumer market

By understanding the cultural nuances that resonate with AANHPI consumers, brands can position themselves to create leading-edge marketing that appeals to the broader U.S. market. The what, where and how Asian Americans connect with brands and media isn’t just about the AANHPI community; it’s about understanding the future of the U.S. consumer market.

Download the report

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Karma Amaris, The World’s First Hybrid EREV Luxury Coupé, Takes Center Stage at Monterey Car Week

With Blistering Performance and Jaw-dropping Design, Amaris is Anticipated to Begin Production in Q4 2026

IRVINE, Calif, Aug. 11, 2025 /PRNewswire/ — Following a preview of its exterior design earlier this spring, the MY2027 Karma Amaris will be fully-revealed including its interior cabin during Monterey Car Week at The Quail, A Motorsports Gathering, on Friday, August 15; and Sunday, August 17, when Amaris will grace the famed Concept Lawn at the 74th Pebble Beach Concours d’Elegance.

As the world’s first Hybrid EREV performance luxury coupé, Amaris fully delivers the exceptional driving dynamics and sheer speed promised by its purposeful stance and dramatic proportions. Packing 708 horsepower and 676 ft. lbs. torque, Amaris will launch from 0-60mph in less than 3.5 seconds, continuing-on to an electronically governed top speed of 165mph. Its Hybrid EREV powertrain consists of two electric motors driving the rear wheels, powered by a 41.5 kw/H battery which is maintained by a 4-Cylinder turbocharged ICE generator. This Hybrid EREV powertrain delivers over 100 miles of electric-only driving range, and over 400 miles of combined driving range (electric and ICE).

Amaris begins production in Q4/2026, and will be priced from approximately $200,000USD.

“Amaris delivers all the joys and indulgences of a thoroughbred performance coupe – staggering pace, exuberant style and opulent interior appointments – balanced with an ultra-low emissions Hybrid EREV powertrain which offers the freedom to refuel with gasoline or recharge with electricity, whichever is more convenient,” says Marques McCammon, President and Chief Executive, Karma Automotive. “Amaris delivers pure desire paired with eco-conscious driving like no other vehicle in the world.”

The powerful yet timelessly elegant carbon fiber and aluminum body of the Amaris, specified for Monterey Car Week in Solar Blaze Red paintwork, features the latest evolution of the Comet Line design language first established with the upcoming Karma Kaveya super-coupe. With Amaris, the Comet Line originates in the sculpted cowl aft of the nose, continuing rearward in an arc across the sides of the hood, descending rearward to amplify the wide, aggressive rear track. 22″ Constellation wheels, crafted in forged aluminum, fully-establish the purposeful, fluid stance of the Amaris. The voluptuous clamshell hood – incorporating Karma’s Target Lighting signature – creates a seamless transition and visual flow to the front fenders. The Backslash design element punctuates the space between the front wheels and the “swan doors,” which gracefully pivot upwards to dramatic effect. Its sleek rear glass profile concludes with an aero pass-through spoiler that reduces aerodynamic drag while creating rear axle downforce for increased stability at high speeds. The Americana-inspired side exhaust further signals performance and capability. 

Inside, the cabin of the Amaris is specified in Crimson Orbit leather and suede, with carbon fiber and piano black accents. Like the Kaveya super-coupe, Amaris features an electro-chromatically adjustable full glass roof; and “orbits” which visually define the driver and passenger environments. Amaris is shown in its 2-seater configuration, with its rear compartment sculpted to accommodate travel bags.

Carbon fiber adorns the doors, center console and rear support brace, creating the visual effect of an exposed carbon fiber monocoque with floating leather and suede panels. The door panel forms are drawn forward, descending from shoulder height towards the footwells, creating a sense of speed and acceleration. This same dynamic effect applies to the center console, which houses the gear selector and—concealed beneath a hinged leather ignition cover to further heighten anticipation for the driving experience ahead—the “Start” button.

Following Karma Automotive’s “reductionary” approach, non-essential features remain hidden until called upon, including the co-pilot’s display which illuminates once the passenger is seated; and cupholders that are concealed by the wireless phone charger until it is retracted with a gentle touch. The interior environment also hides atmospheric lighting that can be adjusted by the user, or changes according to the drive mode selected.

About Karma Automotive

Karma Automotive is America’s only full-line ultra-luxury vehicle manufacturer, and a pioneer of EREV (Extended-Range Electric) vehicles which it manufactures at its Karma Innovation and Customization Center (KICC) in Moreno Valley, CA. Its Executive, Product Development, and Design headquarters are located in nearby Irvine, CA. The Karma portfolio embodies California’s spirit of innovation and entrepreneurial boldness, reflected by the signature Comet Line which is the central hallmark of Karma’s new design language. Sales of the 3rd Generation Karma Revero sport sedan, the world’s first luxury Hybrid EREV, are now underway in the USA and EU, offering luxury balanced with conscientiousness delivered without compromise. Sales of Revero’s ultra-exclusive, performance-tuned stablemate, Karma Invictus, are also now underway, to be followed by the Gyesera Hybrid EREV four-seater in Q4 2025, and the Amaris coupe in Q4 2026. The Karma Kaveya super-coupe, with up to 1,000HP and butterfly-doors, will arrive in 2027, and the Karma Ivara GT-UV will arrive in 2028: both will incorporate SDVA (Software-Defined Vehicle Architecture) developed with the world’s leading technology companies. Further, Karma Automotive will provide Tier 1’s and Original Equipment Manufacturers (OEMs) with business-to-business SDVA solutions, as it does today with Karma Connect, its proprietary Vehicle Data Management and Over-the-Air services platform, which presently provides services to the world’s second largest OEM. Karma Automotive’s dealer network spans North America, Europe, South America and the Middle East. (www.karmaautomotive.com) 

Media Contact:                                                                                                                                                         
          Joe Richardson, (917) 716-6617                                                                           
          Joe@BeautifulNoisePR.com

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SOURCE Karma Automotive

I Take Care of You – “Acting According to Nature”: Here Are the 10 Winning Schools

Sofidel

The 11th edition of the school project by Regina (Sofidel Group) and WWF Italia has concluded.

113,278 students participated throughout Italy. Lombardy, Veneto,
Emilia-Romagna and Tuscany were the regions with the largest participation.

The educational path “ Mi Curo di Te ” has involved over 990,000 children and young people in eleven editions, helping them to understand, study and express their creativity around an urgent and priority theme such as safeguarding the Planet .

PORCARI, Italy, August 11, 2025 /3BL/ – 10 schools are the winners of the eleventh edition of “Mi Curo di Te”, the free environmental education programme promoted by Regina (Sofidel Group) and WWF Italia.

Participation in the 2024-2025 edition of the school project was high: 113,278 students from 1,126 primary schools throughout Italy, for a total of 5,149 classes, took part in the educational program to learn to “Act According to Nature” and submitted a total of 1,080 works to try to win the prizes up for grabs. Lombardy with 164 schools, Veneto with 135, Emilia-Romagna with 104 and Tuscany with 103 are the regions that saw the widest participation in the program.

Five primary schools won – through a draw – a shopping voucher worth 800 euros for the purchase of educational materials :

  • Borgo Cimerone Capital (Sonnino, Latina)
  • Peter Scuderi (Linguaglossa, Catania)
  • St. George (Pavia)
  • Italo Calvino (Novate Milanese, Milan)
  • Falerna Railway Station (Catanzaro)

Another 5 primary schools in Pistoia, Caserta, Gragnano (Naples), Cassano Magnago (Varese) and Ragalna (Catania) were awarded, again through a draw, a kit of Regina products.

Biomimicry, a discipline that studies the behavior and characteristics of plants, animals, and ecosystems to improve and make human activities and technologies more sustainable, the central theme of this year’s edition, intrigued and engaged primary school students. Guided by their teachers and with the support of their families, children learned to ask themselves “What can we learn from nature?” instead of “What can we take from it?” through in-depth worksheets, practical activities, and web games, and they delved into Goal 12 of the UN 2030 Agenda “Responsible consumption and production.”

The educational path “Mi Curo di Te” has accompanied the school year of young Italian students for eleven years to discover the major themes linked to the protection of the Planet and sustainability.

The school project by Regina (Sofidel Group) and WWF Italia will return in September 2025 with a new edition.

Download the press release

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Whirlpool Corp. Community Golf Event Raised Over $3 Million for Southwest Michigan Youth

On Aug. 3rd and 4th, hundreds of golfers traveled to Benton Harbor, Mich. from across the U.S. and multiple international locations to participate in the 22nd Whirlpool Community Charity Golf Event. The event raised more than $3.2 million for Berrien County youth organizations this year.

The event was hosted at multiple Southwest Michigan golf courses (Harbor Shores, Point ‘o Woods, Hawkshead, Orchard Hills, Chikaming and the Dunes Club), and 884 golfers participated across both days, a record number for the event. In addition to golf, attendees were able to attend a Fireside Chat with PGA Tour Champions golfer Justin Leonard and former Detroit Lion and Pro Football Hall of Famer Barry Sanders, as well as a silent auction.

“For more than two decades, the Whirlpool Community Charity Golf Event has brought hundreds of people to our community, and more importantly, profoundly impacted the lives of thousands of youth in our area,” said Pam Klyn, president of Whirlpool Foundation. “Thanks to the incredible support of our volunteers, participants, and the generous donations from our sponsors, this event serves as the single largest fundraiser for vital youth organizations, enabling them to provide essential services and foster a brighter future for the young people of Berrien County. We believe that investing in our youth is an investment in the future of our entire community.”

In the twenty-two years of the event, more than $37 million has been raised for Boys & Girls Clubs of Greater Southwest Michigan, First Tee of Benton Harbor, and the local public school foundations of Benton Harbor, Lakeshore and St. Joseph. The event positively impacts 10,000 youth in Southwest Michigan each year.

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales – close to 90% of which were in the Americas – 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

View original content here.

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Southwire 2024 Sustainability Report: Reducing Energy & Emissions

The following is an excerpt from Southwire’s 2024 Sustainability Report. To read the full report, click here

As a family-owned business, we are always considering how to position future generations for success. Much of the answer lies in operating sustainably; we prioritize efficiency, strive to act as stewards of the natural resources we use and take intentional steps to reduce our climate impacts.

In 2024, we deployed our new Sustainability Playbook across all of Southwire’s facilities, guiding our teams on sustainability fundamentals, including key culture, technology and programmatic initiatives. Supported by local Sustainability Champions, each site will implement universal initiatives from the playbook within the next few years. To upskill our teams, we implemented customized sustainability training to Southwire engineers and developed the curriculum for additional training to come.

Driving Energy Savings

Southwire has embarked on an enterprise-wide journey focused on energy use avoidance, and this was a focal point of our sustainability work in 2024. Building on initiatives launched in 2023, we engaged our largest facilities — covering approximately 67% of Southwire’s energy consumption — in Kaizen events that included detailed assessments, site-specific training and energy treasure hunts. This enabled sites to implement customized energy roadmaps to guide their efforts in the coming years.

Leveraging Renewables

In addition to making our operations more energy efficient, we continue to invest in renewable energy sources to power our sites. In 2024, we signed a contract to install a new solar system at Southwire’s North Campus in Carrollton, Georgia, that we expect to be completed in late 2025 or early 2026. This builds on similar projects in recent years, including our contract with the Carroll Electric Membership Cooperative utility to provide our Carrollton Southwire Continuous Rod (SCR®) plant with 100% renewable electricity. Southwire has also contracted with Constellation Energy to provide environmental attributes in the form of Renewable Energy Credits (RECs) associated with the Texas-based Rayos del Sol solar installation, and we are under contract with Georgia Power for a renewable energy supply program that commenced in 2025.

Meanwhile, we installed solar-powered EV charging systems at our Carrollton Corporate Headquarters and distribution center in Fontana, California. Unlike standard EV charging stations that are connected to the electrical grid, these stand-alone units use an integrated solar panel and battery, along with two charge ports. That makes the systems more flexible, as the units can be relocated if needed. The project is currently in the pilot phase as we explore whether these off-grid systems can meet our charging requirements. If it is successful, it will support our aspiration to bring more EV charging stations to our manufacturing plants, distribution centers and large offices in the next several years.

To learn more about Southwire’s sustainability initiatives and to read the full 2024 Sustainability Report, visit https://www.southwire.com/sustainability.

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United States Marine Corps Invites Boston to Commemorate its 250th Birthday

Marine Week Boston to be Honored at
Boston Common, Fort Sewall, Manning Field

BOSTON, Aug. 11, 2025 /PRNewswire/ — The United States Marine Corps is proud to announce Marine Week Boston will take place Aug. 20-25, 2025, as part of the storied service’s year-long 250th birthday celebration. In Greater Boston, from Southie to Marblehead, Marines will celebrate its Veterans, honor the Corps’ centuries-long legacy of tradition and service, connect with fellow Americans and inspire future Marines and military leaders.

“We’re proud to be able to celebrate Marine Week Boston and invite the community to join us.”

The series of events is an opportunity for the Greater Boston community to see up close the extraordinary talent and commitment of Marines who serve as a living testament to the Corps’ heritage of excellence. The celebration will include an impressive display of Marine Corps aircraft and vehicles on Boston Common, daily public workouts with the Marines, Quantico Marine Band and Silent Drill Platoon performances throughout the area, a ceremony at historic Fort Sewall and much more.

The U.S. Marine Corps was authorized by an act of the Second Continental Congress 250 years ago, bestowing upon Capt. Samuel Nicholas the responsibility to establish the first Marine Corps recruiting command at Tun Tavern in Philadelphia, Pa., on November 10, 1775.

“For centuries, the Marine Corps has had a storied history in Boston,” said Col. J.J. Wilson, commander of Special Purpose Marine Air-Ground Task Force 250, the unit leading the Marine Corps’ year-long commemoration. “We’re grateful for the support of the people of Boston and Massachusetts, where American Marines have been stationed since the Corps’ beginning1. We’re proud to be able to celebrate Marine Week Boston and invite the community to join us and share their stories while we write new chapters in our beloved Corps’ legacy.”

Public and Media Opportunities during Marine Week Boston:

  1. Thu, Aug. 21: Marblehead Ceremony: The public is invited to celebrate the Marine Corps’ 250th birthday at historic Fort Sewall in Marblehead, Mass., a key fortification in New England during the Revolutionary War and later military campaigns. The ceremony will begin at 4:30 p.m. and will feature the world-famous Silent Drill Platoon, the Color Guard, the Quantico Marine Band, and a thrilling Marine Corps flyover, with remarks by Col. J.J. Wilson and other dignitaries. (mult-box provided for media)
  2. Thu, Aug. 21: The Marblehead Ceremony will be followed by a special free performance by the Quantico Marine Rock Band at The Landing Restaurant in Marblehead at 6:30 p.m.
  3. Thu-Sun, Aug. 21-24: Workout with the Marines: The public is invited to join Marines for ‘Morning PT’ each morning from 7-8 a.m. on Boston Common Baseball Field. Exercises are suitable and adaptable for all ages and designed to test strength, endurance and coordination. Sign-up opens at 6:30 a.m.
  4. Thu-Sun, Aug. 21-24: Static Display: The public is invited to interact with a large display of Marine Corps aircraft and equipment at Boston Common. Opportunities are available to try on parachutes, climb aboard aircraft, participate in a pull-up challenge, check out camo face painting for kids, and see performances by the Quantico Marine Band and the Silent Drill Platoon. Open from 9 a.m. to 7 p.m., with the exception of Aug. 24, which will close at 4 p.m.
  5. Thu-Sun, Aug. 21-24: Wreath-Laying Ceremonies: The Marine Corps will commemorate the lives and legacies of those who made the ultimate sacrifice in defense of the Nation with daily wreath-laying ceremonies. The public is invited to observe the ceremonies at the Boston Common Soldiers and Sailors Monument each day at 9 a.m.
  6. Fri-Sun, Aug. 22-24: Colors Ceremonies: Daily colors ceremonies will take place at Boston City Hall (Congress St. side) each morning at 8 a.m. and each evening at 8 p.m.
  7. Fri, Aug. 22: The Quantico Marine Rock Band will perform outdoors at the iconic Faneuil Hall Marketplace from 5-7 p.m.
  8. Sun, Aug. 24: Recruiting Station Boston welcomes the community to Manning Field in Lynn, Mass., to see performances by the Quantico Marine Band, the Silent Drill Platoon, the Color Guard, and a field competition for future Marines led by Marine Corps Drill Instructors. The event begins at 9 a.m. and ends at 3 p.m.
  9. Sun, Aug. 24: Closing Ceremony: The public is invited to Marine Week Boston’s Closing Ceremony at Christopher Columbus Waterfront Park at 4 p.m., featuring the Quantico Marine Band, Silent Drill Platoon, and Color Guard.

Primary On-Site Media Contact:
Josh Zecher
josh@mediaadvisoryexperts.com
(703) 930-4941 cell

Secondary On-Site Media Contact:
Mark Albert
mark@mediaadvisoryexperts.com
(202) 241-1833 cell

About the United States Marine Corps
The electronic press kit for the Marine Corps’ 250th birthday celebration can be downloaded here. The celebration’s official website is here; hashtag #Marines250. The U.S. Marine Corps Style Guide is here. Learn more about the history of the Marine Corps.


1 https://bit.ly/USMCBriefHistory

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SOURCE United States Marine Corps

Mary Kay Ash Foundation® and the National Domestic Violence Hotline Launch Pivotal Partnership To Better Equip Communities and Support Survivors Nationwide

Originally published on newsroom.marykay.com

DALLAS, August 11, 2025 /3BL/ – The Mary Kay Ash Foundation® is proud to announce a powerful new chapter in its decades-long mission to end domestic violence through a renewed partnership with The National Domestic Violence Hotline (The Hotline)—the nation’s leading resource for survivors and those seeking to support them. Together, they will launch a nationwide initiative focused on trauma-informed education, community engagement, and life-saving tools to help individuals recognize and respond to domestic abuse.

According to the Centers for Disease Control and Prevention (CDC), 1 in 3 women in the U.S. will experience domestic violence in their lifetime1, yet many still don’t know where to turn for help. This collaboration directly addresses that gap.

“Domestic violence has no place in our homes, workplaces, or communities, and yet it affects every zip code, every income bracket, and far too many lives,” said Michael Lunceford, President of the Mary Kay Ash Foundation® Board of Directors. “This partnership is about more than raising awareness. It’s about equipping people with the knowledge, confidence, and tools to act—honouring Mary Kay Ash’s vision of a world where all women feel safe, supported, and heard.”

The $70,000 grant from the Mary Kay Ash Foundation® will support the development of a comprehensive suite of co-branded, public service materials available free of charge:

  • Three webinar trainings led by The Hotline’s highly trained, expert education team.
  • A six-part educational video series on key topics including trauma-informed communication, safety planning, and how to support someone experiencing abuse.
  • Downloadable toolkits and conversation guides designed for easy sharing online, in the workplace, and at community gatherings.

As the only national, 24/7 hotline dedicated to domestic violence survivors and support systems, The Hotline has fielded over 7.5 million contacts since 19962. Their deep expertise in survivor-centric care, advocacy, and culturally responsive training makes them a natural partner for the Mary Kay Ash Foundation’s mission of creating a safer world for women and their families.

“This collaboration comes at a time when survivors need connection more than ever,” said Katie Ray-Jones, CEO of The National Domestic Violence Hotline. “The Mary Kay Ash Foundation’s unwavering support allows friends, family members, even co-workers to meet people where they are—with empathy, resources, and life-saving information. Together, we’re helping individuals and communities lean into difficult conversations with compassion and strength.”

The initiative officially launches this August with a series of three live virtual training sessions, open to the public and facilitated by The Hotline. Topics will include recognizing abuse, building trauma-informed communication skills, and creating survivor-informed communities of care.

To learn more about the initiative or access domestic violence support materials, the full suite of resources will be housed on the Mary Kay Ash Foundation website and promoted through its social media platforms. Follow along on Facebook and Instagram.

About the Mary Kay Ash Foundation®
Guided by Mary Kay Ash’s dream to enrich the lives of women everywhere, the Mary Kay Ash Foundation® raises and distributes funds to end domestic violence and invest in breakthrough cancer research to find cures for women-related cancers. Since 1996, the Mary Kay Ash Foundation has contributed more than $98 million to organizations aligned with its two-fold mission. In addition, the Foundation supports awareness initiatives, community outreach programs, and advocates for legislation to ensure women are healthy and safe. To learn more about how to educate, advocate, volunteer, donate, and join life-saving work to support and empower women, visit marykayashfoundation.org, find us on Facebook and Instagram.

About The National Domestic Violence Hotline
The National Domestic Violence Hotline® is the nation’s leading resource for survivors of domestic violence and individuals who support them. Offering free, confidential, and trauma-informed support 24/7/365 via phone, chat, and text, The Hotline has responded to over 7 million contacts since its founding in 1996—serving as a lifeline for survivors across the U.S. and its territories (nearly 3,000 contacts daily). All services are available in over 200 languages and are rooted in survivor-centered care, covering safety planning, emotional support, and connection to local resources.

# # #

Mary Kay Ash Foundation®
newsroom.marykay.com
972.687.5332 or media@mkcorp.com

1CDC, Preventing Intimate Partner Violence, 2023
2The National Domestic Violence Hotline – 2024 Annual Impact Report

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Ballard Reports Q2 2025 Results

VANCOUVER, BC, Aug. 11, 2025 /PRNewswire/ – Ballard Power Systems (NASDAQ: BLDP) (TSX: BLDP) today announced consolidated financial results for the second quarter ended June 30, 2025. All amounts are in U.S. dollars unless otherwise noted and have been prepared in accordance with International Financial Reporting Standards (IFRS).

Highlights

  • Ballard initiated a strategic realignment to achieve positive cash flow by year-end 2027 and included actions to reduce annualized operating costs by ~30% relative to the first half of 2025.
  • Revenue of $17.8 million, up 11% YoY and gross margin of (8%), a 24 point increase YoY.
  • 27% reduction in Cash Operating Costs1 due to 2024 restructuring actions and 19% reduction in Total Operating Expenses2 driven primarily by 2024 restructuring actions, partially offset by initial restructuring costs related to the July restructuring.
  • Q2 ended with $550.0 million in cash and cash equivalents.

“We have made progress with respect to improving our financial performance and with our recently announced strategic realignment we have established a core goal to achieve positive cash flow by year-end 2027” said Marty Neese Ballard’s newly appointed President and CEO. “Our focus needs to be on real, near-term opportunities where Ballard delivers clear value along with a sustainable business model that emphasizes operational excellence and cost discipline.”

“The restructuring plan, announced in July, aims to reduce Ballard’s annualized operating costs by approximately 30%, a majority of which will be driven by an immediate reduction in workforce,” continued Mr. Neese. “The plan also includes product portfolio simplification focusing on our strongest products and continued product cost reduction activities. This, along with more rigorous value-based pricing strategies, will support margin expansion. We will continue to limit capital expenditure and closely manage our cash to support our balance sheet. We expect majority of restructuring charges to be recognized in the third quarter, and the full benefit of reduced operating expenses in 2026.”

“Though the macro landscape continues to be dynamic, deliveries to our bus and rail customers remained on pace, driving year-over-year revenue growth of 11%.  We continue to make meaningful progress on Project Forge, our high volume bi-polar plate line, and a key product cost reduction initiative. Even as Q2 order intake was challenged, we secured new orders, including one of the largest marine orders on record to eCap and Samskip that was announced after the quarter end.” 

Mr. Neese concluded, “We continue to believe in the necessary role of hydrogen and fuel cells to decarbonize select heavy mobility and stationary power applications and we have taken action to continue our leadership position in this space. With $550 million in cash, no bank debt and no financing requirement for the foreseeable future, we are well positioned to reliably serve our customers over the long term as we move forward on our mission.” 

Q2 2025 Financial Highlights
(all comparisons are to Q2 2024 unless otherwise noted)

  • Total revenue was $17.8 million in the quarter, up 11% year-over-year.
    • Heavy Duty Mobility revenue of $16.1 million, 22% higher year-over-year, driven by bus and rail deliveries to North American and European customers.
  • Gross margin was (8%) in the quarter, an improvement of 24-points year-over-year, due to lower manufacturing overhead costs from restructuring actions taken in 2024 and a net reduction in onerous contract provisions.
  • Total Operating Expenses2 were $31.7 million, a decrease of 12%, as a result of our reduced global operating cost structure from our 2024 restructuring activities and includes $6.3 million in restructuring and other charges incurred in the quarter. Excluding these charges, Total Operating Expenses2 decreased by 30% year-over-year. Cash Operating Costswere $22.7 million, a decrease of 27%, also driven by the 2024 restructuring.
  • Total Cash Used by Operating Activities was $20.3 million, compared to $35.1 million in the prior year. Cash and cash equivalents were $550.0 million at the end of Q2 2025, compared to $678.0 million in the prior year.
  • Adjusted EBITDA1 was ($30.6) million, compared to ($35.4) million in Q2 2024, driven primarily by the improvement in gross margin, and by lower Cash Operating Costs. These improvements were partially offset by higher restructuring and related expenses and higher impairment losses on trade receivables.
  • Order Backlog at the end of Q2 2025 was $146.2 million, a decrease of 7% compared to the end of Q1 2025 as the result of soft order intake of $8.3 million and removal of certain high-risk orders.
  • The 12-month Orderbook was $84.3 million at end-Q2, a decrease of $8.0 million or 9% from the end of Q1 2025.

 

Order Backlog ($M)

Order Backlog
at End-Q1 2025

Orders Received 
in Q2 2025

Orders Removed
or Adjusted
in Q2 2025

Orders Delivered
in Q2 2025

Order Backlog
at End-Q2 2025

Total Fuel Cell
Products & Services

$158.0

$8.3

$2.2

$17.8

$146.2

2025 Outlook

Consistent with our past practice, and in view of the early stage of hydrogen fuel cell market development, specific revenue and net income (loss) guidance for 2025 is not provided. We expect revenue in 2025 will be back-half weighted. Restructuring actions taken in July 2025 may result in revisions to our guidance ranges to be updated at a future date. At this time, Total Operating Expense2, excluding restructuring charges, and Capital Expenditure3 are expected to be at the low end of their respective guidance ranges. With restructuring charges included, Total Operating Expense2 is expected to be at the high end of the guidance range. Total Operating Expense2 and Capital Expenditure3 guidance ranges for 2025 are as follows:

2025

Guidance

Total Operating Expense3

$100 – $120 million

Capital Expenditure3

$15 – $25 million

Q2 2025 Financial Summary

(Millions of U.S. dollars)

Three months ended June 30

2025

2024

% Change

REVENUE

Fuel Cell Products & Services:4

Heavy-Duty Mobility

$16.1

$13.2

22 %

Bus

$8.8

$11.0

(20 %)

Truck

$0.1

$1.7

(95 %)

Rail

$7.2

$0.0

179025 %

Marine

$0.0

$0.5

(94 %)

Stationary

$0.5

$1.7

(67 %)

Emerging and Other Markets

$1.2

$1.2

2 %

Total Fuel Cell Products & Services Revenue

$17.8

$16.0

11 %

PROFITABILITY

Gross Margin $

($1.5)

($5.1)

71 %

Gross Margin %

(8 %)

(32 %)

24pts

Total Operating Expenses2

$31.7

$36.2

(12 %)

Cash Operating Costs1

$22.7

$30.9

(27 %)

Equity loss in JV & Associates

($0.4)

($0.5)

20 %

Adjusted EBITDA1

($30.6)

($35.4)

13 %

Net Loss from Continuing Operations

($24.3)

($31.5)

23 %

Loss Per Share from Continuing Operations

($0.08)

($0.11)

23 %

CASH

Cash provided by (used in) Operating Activities:

Cash Operating Loss

($20.8)

($25.5)

18 %

Working Capital Changes

0.5

($9.6)

105 %

Cash used by Operating Activities

($20.3)

($35.1)

42 %

Cash and cash equivalents

$550.0

$678.0

(19 %)

For a more detailed discussion of Ballard Power Systems’ first second 2025 results, please see the company’s financial statements and management’s discussion & analysis, which are available at www.ballard.com/investors, www.sedarplus.ca and www.sec.gov/edgar.shtml.

Ballard today also announced a change to its Board of Directors, with Yingbo Wang stepping down and Huajie Wang appointed as a Weichai nominee director. The Board thanked Yingbo for his valuable contributions and welcomed Huajie, who will bring extensive experience and strategic insight to the Board.

Conference Call
Ballard will hold a conference call on Monday August 11, 2025 at 8:00 a.m. Pacific Time (11:00 a.m. Eastern Time) to review first quarter 2025 operating results. The live call can be accessed by dialing +1-833-821-2814 (Canada/US toll free). Alternatively, a live audio and webcast can be accessed through a link on Ballard’s homepage (www.ballard.com). Following the call, the audio webcast and presentation materials will be archived in the ‘Earnings, Interviews & Presentations’ area of the ‘Investors’ section of Ballard’s website (www.ballard.com/investors).

About Ballard Power Systems
Ballard Power Systems’ (NASDAQ: BLDP; TSX: BLDP) vision is to deliver fuel cell power for a sustainable planet. Ballard zero- emission PEM fuel cells are enabling electrification of mobility, including buses, commercial trucks, trains, marine vessels, and stationary power. To learn more about Ballard, please visit www.ballard.com.

Important Cautions Regarding Forward-Looking Statements
Some of the statements contained in this release are forward-looking statements within the meaning of the U.S. Securities Act of 1933, as amended, and U.S. Securities Exchange Act of 1934, as amended, and forward-looking information within the meaning of Canadian securities laws, such as statements concerning the markets for our products, Order Backlog, expected revenues, gross margins, operating expenses, capital expenditures, corporate development activities, and impacts of investments in manufacturing and R&D capabilities and cost reduction initiatives. These forward-looking statements reflect Ballard’s current expectations as contemplated under section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Since forward-looking statements are not statements of historical fact and address future events, conditions and expectations, forward-looking statements by their nature inherently involve unknown risks, uncertainties, assumptions and other factors well beyond Ballard’s ability to control or predict. Actual events, results and developments may differ materially from those contemplated by such forward-looking statements. Any such statements are based on Ballard’s assumptions relating to its financial forecasts and expectations regarding its product development efforts, manufacturing capacity, market demand and financing needs. For a detailed discussion of the factors and assumptions that these statements are based upon, and factors that could cause our actual results or outcomes to differ materially, please refer to Ballard’s most recent management discussion & analysis. Other risks and uncertainties that may cause Ballard’s actual results to be materially different include general economic and regulatory changes, detrimental reliance on third parties, level of achievement of our business plans, achieving and sustaining profitability, changes that affect how long our cash reserves will last and the timing of, and ability to obtain, required regulatory approvals. For a detailed discussion of these and other risk factors that could affect Ballard’s future performance, please refer to Ballard’s most recent Annual Information Form. These forward-looking statements represent Ballard’s views as of the date of this release. There can be no assurance that forward-looking statements will prove to be accurate, as actual events and future events could differ materially from those anticipated in such statements. These forward-looking statements are provided to enable external stakeholders to understand Ballard’s expectations as at the date of this release and may not be appropriate for other purposes. Readers should not place undue reliance on these statements and Ballard assumes no obligation to update or release any revisions to them, other than as required under applicable legislation.

Further Information
Sumit Kundu – Investor Relations, +1.604.453.3517 or investors@ballard.com

Endnotes

1 Note that Cash Operating Costs, EBITDA, and Adjusted EBITDA are non-GAAP measures. Non-GAAP measures do not have any standardized meaning prescribed by GAAP and therefore are unlikely to be comparable to similar measures presented by other companies. Ballard believes that Cash Operating Costs, EBITDA, and Adjusted EBITDA assist investors in assessing Ballard’s operating performance. These measures should be used in addition to, and not as a substitute for, net income (loss), cash flows and other measures of financial performance and liquidity reported in accordance with GAAP. For a reconciliation of Cash Operating Costs, EBITDA, and Adjusted EBITDA to the Consolidated Financial Statements, please refer to the tables below.

Cash Operating Costs measures total operating expenses excluding stock-based compensation expense, depreciation and amortization, impairment losses or recoveries on trade receivables, restructuring charges, acquisition related costs, the impact of unrealized gains or losses on foreign exchange contracts, and financing charges. EBITDA measures net loss excluding finance expense, income taxes, depreciation of property, plant and equipment, and amortization of intangible assets. Adjusted EBITDA adjusts EBITDA for stock-based compensation expense, transactional gains and losses, acquisition related costs, finance and other income, recovery on settlement of contingent consideration, asset impairment charges, and the impact of unrealized gains or losses on foreign exchange contracts.                                                                                                                                                                                                               

2 Total Operating Expenses refer to the measure reported in accordance with IFRS.

3 Capital Expenditure is defined as Additions to property, plant and equipment and Investment in other intangible assets as disclosed in the Consolidated Statements of Cash Flows.

4 We report our results in the single operating segment of Fuel Cell Products and Services. Our Fuel Cell Products and Services segment consists of the sale of PEM fuel cell products and services for a variety of applications including Heavy-Duty Mobility (consisting of bus, truck, rail, and marine applications), Stationary Power, and Emerging and Other Markets (consisting of material handling, off-road, and other applications). Revenues from the delivery of Services, including technology solutions, after sales services and training, are included in each of the respective markets.

 

(Expressed in thousands of U.S. dollars)

Three months ended June 30,

Cash Operating Costs

2025

2024

        $ Change

Total Operating Expenses

$              31,705

$             36,228

$          (4,523)

  Stock-based compensation expense

(2,289)

(2,568)

279

  Impairment recovery (losses) on trade receivables

(491)

(21)

(470)

  Acquisition related costs

  Restructuring and related (costs) recovery

(5,851)

(161)

(5,690)

  Impact of unrealized gains (losses) on foreign exchange contracts

249

(126)

375

  Depreciation and amortization

(659)

(2,436)

1,777

Cash Operating Costs

$             22,664

$             30,916

$          (8,252)

 

(Expressed in thousands of U.S. dollars)

Three months ended June 30,

EBITDA and Adjusted EBITDA

2025

2024

        $ Change

Net loss from continuing operations

$           (24,280)

$            (31,463)

$            7,183

Depreciation and amortization

963

3,749

(2,786)

Finance expense

495

590

(95)

Income taxes (recovery)

24

68

(44)

EBITDA

$           (22,798)

$            (27,056)

$            4,258

  Stock-based compensation expense

2,289

2,568

(279)

  Acquisition related costs

  Finance and other (income) loss

(10,819)

(11,015)

196

  Impairment charge on property, plant and equipment

939

939

  Gain on sale of property, plant and equipment

(3)

(3)

  Impact of unrealized (gains) losses on foreign exchange contracts

(249)

126

(375)

Adjusted EBITDA

$           (30,641)

$            (35,377)

$            4,736

 

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SOURCE Ballard Power Systems Inc.

Invitation to Minesto’s Webinar: Half-Year Report 2025

GOTHENBURG, Sweden, Aug. 11, 2025 /PRNewswire/ — On Thursday August 14, Minesto, leading ocean energy developer, will publish their Half-Year Report 1 January – 30 June 2025. Dr Martin Edlund, CEO, will present and share key updates from Minesto, followed by a Q&A session.

The webinar will take place online at 10am (CEST) on Thursday 14 August 2025.

The presentation will be held in English.

The webinar will be broadcast through Finwire TV.

Following the session, a recording will be available online.

Welcome! Please register your attendance here: 

Minesto – Half-Year report 2025 – Finwire

The Half-Year Report is scheduled for publication at 08.30 (CEST) on Thursday 14 August, it will be distributed through press release and available at www.minesto.com

For additional information, please contact
Cecilia Sernhage, Chief Communications Officer
+46 735 23 71 58
ir@minesto.com

This information was brought to you by Cision http://news.cision.com

Invitation to Minesto’s Webinar: Half-Year Report 2025 On Thursday August 14, Minesto, leading ocean energy developer, will publish their Half-Year Report News Powered by Cision

 

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SOURCE Minesto AB

Recycled Plastic Market is Estimated to Reach USD 124.3 Billion by 2032 | SkyQuest Technology Consulting

The recycled plastic market is anticipated to expand at a rapid pace owing to growing awareness regarding ill effects of plastic waste on the environment and rising emphasis on promoting sustainability.

WESTFORD, Mass., Aug 11, 2025 /PRNewswire/ — SkyQuest Technology Consulting published a report, titled, Recycled Plastic Market – Global Opportunity Analysis and Industry Forecast, 2025-2032″, valued at USD 54.3 Billion in 2024. With a projected CAGR of 9.5% from 2025 to 2032, the market is expected to reach USD 124.3 Billion by the end of 2032. Imposition of stringent regulations to control plastic waste disposal and advancements in plastic recycling technologies are expected to bolster the sales of recycled plastic in the future.

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Get a Free Sample Report – https://www.skyquestt.com/sample-request/recycled-plastic-market

Recycled Plastic Market Key Growth Drivers

The recycled plastic market is being driven by increasing global awareness of plastic pollution and the enforcement of stringent environmental regulations. Governments and international bodies are mandating plastic recycling targets, banning single-use plastics, and encouraging circular economy initiatives. As environmental compliance becomes essential for brand reputation and regulatory approval, businesses are accelerating the adoption of recycled plastics to meet both legal requirements and consumer expectations.

Packaging, automotive, and consumer goods sectors are rapidly integrating recycled plastic to stay compliant with sustainability trends and regulations. Brands are under increasing pressure to use sustainable materials in response to consumer preferences and corporate social responsibility commitments. Recycled plastics offer a cost-effective and environmentally friendly alternative to virgin resins in applications like bottles, containers, and textiles. Innovations in material quality and processing have improved the appearance and performance of recycled plastics, making them suitable for high-volume, quality-sensitive uses.

Make an Inquiry to Address your Specific Business Needs – https://www.skyquestt.com/speak-with-analyst/recycled-plastic-market

Recent Developments in Recycled Plastic Market

  • Ineos Olefins & Polymers Europe launched recycled plastic production at its Lavera site in June 2025 by utilizing pyrolysis oil made from unrecyclable plastic waste. This initiative enables the creation of virgin-quality polyethylene and polypropylene, certified under the ISCC PLUS scheme. By adapting its cracker to process both traditional and recycled feedstocks, Ineos supports EU regulations requiring 10% recycled content in plastic packaging by 2030, advancing circular economy goals and reducing reliance on fossil-based raw materials.
  • Birch Biosciences signed a global patent license agreement with NREL in June 2025 to commercialize an enzymatic PET recycling technology. This process breaks down PET plastic into high-value monomers, which can be remanufactured into virgin-quality PET for 100% recycled content products. Integrated into Birch’s AI-powered recycling platform, the technology enables scalable, low-cost, and energy-efficient recycling, supporting circular economy goals and offering a sustainable alternative to traditional mechanical and chemical recycling methods.
  • On March 2025, Agilyx and Carlos Monreal launched Plastyx, a joint venture aimed at sourcing 200,000 tonnes of plastic waste feedstock for Europe’s chemical recycling sector by year-end. Agilyx holds a 60% stake, with Monreal’s Circular Resources owning 40%. Plastyx will support the production of recycled, food-grade plastics by ensuring a stable supply of high-quality waste for chemical recycling, reinforcing both partners’ commitment to circular economy solutions and expanding Agilyx’s presence in Europe.

Competitive Landscape

Top recycled plastic manufacturers are focusing on developing novel plastic recycling technologies and products to stand out from the competition. Collaborating with governments and waste management companies is also helping recycling companies to enhance their output and business scope. Targeting countries with high emphasis on sustainability is slated to be a key strategy among recycled plastic companies.

The major players in the recycled plastic industry include,

  • BlueAlp
  • Mura Technology
  • ReCircle
  • Plastics For Change
  • Oceanworks
  • Banyan Nation
  • GreenMantra Technologies
  • Plastic Energy
  • Recykal
  • PureCycle Technologies
  • Carbios
  • MBA Polymers
  • KW Plastics
  • Suez Recycling
  • TerraCycle
  • Indorama Ventures
  • ALPLA Recycling
  • Veolia
  • Avangard Innovative
  • Jayplas

Secure Your Copy of Recycled Plastic Market Report https://www.skyquestt.com/buy-now/recycled-plastic-market

Major Challenges in Recycled Plastic Industry

Inconsistency in quality and performance of recycled materials is a key issue that could hamper the sales of recycled plastic. Mechanical recycling can degrade polymer chains, resulting in weaker structural properties and limited applicability in high-performance or food-grade products. Contamination and mixing of plastic types during collection further reduce material quality. These limitations discourage adoption in industries that require strict specifications or aesthetic standards

Absence of a proper recycling infrastructure for plastics especially in emerging economies is a major restraint that impedes the demand for recycled plastic. Inadequate waste management systems result in high levels of plastic being landfilled or leaked into the environment rather than recovered. The absence of modern recycling facilities and trained personnel limits the supply of high-quality recycled feedstock. Additionally, insufficient public awareness and regulatory enforcement reduce participation in recycling initiatives.

Recycled Plastic Market Segmental Analysis

The global recycled plastic market is segmented by product type, source, application, and end user. Based on product type, the market is segmented into polyethylene (PE), (high-density polyethylene (HDPE), low-density polyethylene (LDPE)), polyethylene terephthalate (PET), polypropylene (PP), polyvinyl chloride (PVC), polystyrene (PS) and others. Based on source, the market is segmented into bottles, films, fibers, foams and others. Based on application, the market is segmented into packaging (food & beverage packaging, consumer goods packaging, industrial packaging), building & construction, automotive, electrical & electronics, textiles and others. Based on end user, the market is segmented into manufacturers, retailers, government bodies, recycling companies and others.

  • By product type, the polyethylene (PE) segment dominated the global recycled plastic market in 2024 owing to its extensive use in multiple industry verticals such as packaging and automotive.
  • By application, the packaging segment dominated the global recycled plastic market in 2024, which can be linked to pressure on packaging companies to make packaging from recycled and sustainable materials.
  • By source, the bottles segment dominated the global recycled plastic market in 2024, owing to extensive availability of plastic bottle waste in landfills.

Read Recycled Plastic Market Report Overview – https://www.skyquestt.com/report/recycled-plastic-market

Regional Outlook

  • The Asia Pacific region is slated to account for the highest demand for recycled plastic over the coming years. Rapid expansion of the packaging industry, high availability of plastic waste, and government initiatives to promote plastic recycling are helping cement the dominance of this region.
  • Europe is estimated to account for the second-largest share of recycled plastic sales in the future. High emphasis on sustainability, adoption of circular economy practices, and investments in recycling infrastructure development are helping create new business scope in this region. Germany, France, Sweden, and the United Kingdom are key countries for recycled plastic vendors in Europe.
  • Booming construction industry and high demand for eco-friendly packaging solutions are creating new opportunities for recycled plastic suppliers in North America. Food packaging is slated to be a key application for recycled plastic adoption in the United States and Canada.
  • In the LAMEA region, the recycled plastic market is driven by booming e-commerce industry and rising concerns regarding plastic waste in economies of this region. Brazil, Argentina, Saudia Arabia, United Arab Emirates, and Columbia are key markets in this region.

Explore More Insights with Related Market Reports:

About SkyQuest Technology Consulting

SkyQuest Technology Consulting is a leading Strategy Consulting and Market Research firm, provides syndicated as well as customized research reports and growth consulting services, trusted by CXOs from Fortune 500 Companies, Start-ups, and MSMEs. The company comprises a team of expert research analysts and consultants, adding more than 1200 market research reports in our database each year. These reports offer in-depth analysis on 40+ industries & sub industries across 25 major countries worldwide, serving global clients across diverse industries. The company specializes in delivering customized intelligence, data-driven insights, and strategic advisory services that enable businesses to stay competitive and make informed decisions in rapidly evolving industries.

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SOURCE SkyQuest Technology