Originally published by TRBusiness
Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.
The month-long promotion celebrated the new crystal-clear, oak-aged Patrón expression while also reinforcing the company’s commitment to reducing its impact on the environment by repurposing key structures from previous Patrón activations at MIA.
To reduce waste, Bacardi GTR reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years.
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