“100% Plastic Free? We Failed.” icebreaker’s uncompromising transparency on not yet achieving plastic-free goals

Embracing challenges and celebrating progress as the brand states ‘The last 4% is the hardest, but we’ll get there’ DENVER, Feb. 1, 2024 /PRNewswire/ — In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14%…