SEEHER, IN PARTNERSHIP WITH COMSCORE, UNVEILS INDUSTRY-FIRST ‘GENDER EQUALITY MEASUREMENT’ FOR DIGITAL PLATFORMS AT ANA DATA, ANALYTICS AND MEASUREMENT CONFERENCE

GEM®, the global gold standard for measuring gender bias in media and marketing, has now been expanded to digital planning and buying through ‘GEM® Audiences’ on Comscore’s Plan Metrix platform. NEW YORK, Aug. 21, 2023 /PRNewswire/ — ANA’s SeeHer, the largest global movement to eliminate…