Pixalate’s Q2 2023 CTV Bundle ID Mapping Report: Over 78% of Open Programmatic Ad Spend on Roku, Amazon Fire TV, and Samsung Smart TV Goes to Apps with 3+ Bundle IDs

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Pixalate adds Samsung Smart TV to research and finds 39% of global open programmatic ad spend on Samsung targets apps referred to by 10+ Bundle IDs as of Q2 2023 LONDON, Aug. 4, 2023 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform…

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