Global CMOs Are Profiting from the Transformative Power of GenAI, with 91% Reporting a Positive Impact on Efficiency

A BCG Survey of More Than 200 CMOs Reveals That CMOs Around the World Are Optimistic About Generative AI’s Ability to Enhance Productivity and Create Competitive Advantage 70% of Respondents Said That Their Organizations Are Using GenAI Half of Respondents See GenAI as a Tool for…