Winning Five-Year Health Tender Reinforces Else’s Leadership in Hospital-Grade Infant Feeding Accessories
VANCOUVER, BC, Dec. 2, 2025 /PRNewswire/ – Else Nutrition Holdings Inc. (TSX: BABY) (OTC: BABYD) (“Else” or the “Company”), a global pioneer in whole-food, plant-based childhood nutrition for babies, toddlers, children and adults, today announced it has been re-awarded a five-year tender by Israel’s largest Health Fund for its baby feeding accessories line. The renewal ensures continued nationwide supply of sterile and non-sterile baby bottles and disposable nipples to hospitals and maternity wards across Israel.
The tender renewal eliminates potential revenue risk from Else’s Israeli business unit and secures a contract representing approximately 7% of the Company’s 2024 revenue. It also reinforces the Company’s long-standing leadership in hospital-grade infant feeding solutions.
“This renewal underscores the trust placed in Else’s quality, reliability, and standards of care,” said Hamutal Yitzhak, Co-Founder and CEO of Else Nutrition. “We are proud to continue serving Israeli hospitals and families at the earliest and most critical moments of life.”
Else’s baby feeding accessories are produced through established third-party manufacturing partners in Europe and Asia and supplied to institutional clients via independent logistics providers.
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY) (OTCQX: BABYF) (FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
- “2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit
- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
- “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
- During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
- In May 2024 Else Nutrition’s Ready-to-Drink Kids Vanilla Shake Named Among the Best in Family-Friendly Products by the Prestigious Mom’s Choice Awards®
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Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company’s financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.
